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Open nowPosted 306 days ago

营销激励产品经理(广告策略)-抖音生活服务

ByteDance19,208 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now营销激励产品经理(广告策略)-抖音生活服务ByteDance · Beijing, Chinese Mainland
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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 306 days ago

ByteDance median: 2 days open

The posting

1、围绕抖音生活服务商家,负责商家营销场景激励体系构建和策略优化,基于数据洞察制定可落地的度量机制、策略方案、建模优化,实现广告商家规模、营收的快速增长; 2、理解商家诉求和平台作业渠道,结合AI应用,改进触达商家-手段影响-产品承接的漏斗链路,带动客户增长转化效率; 3、协同运营、算法团队等,充分利用多种形态激励资源,并在激励X客销关系、激励X作业方式、激励X主投产品等结合下,找到精细策略优化空间、收益放大机会。

1、1年及以上激励、营销、广告策略产品相关工作经验,有客户增长、用户增长的激励策略深度设计和优化经验; 2、良好的商业思维,对广告机制有了解,在机制设计、商家策略任意方向有专业度,有实践经验或在领域内做出创新贡献者加分; 3、乐于思考,逻辑清晰,主动性和自驱力强,能学习和理解AI应用; 4、有耐心,会沟通,具备跨业务角色协调和解决问题的能力。

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