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Open nowPosted 41 hours ago

新中式服饰类目行业运营 - 抖音电商

ByteDance19,208 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now新中式服饰类目行业运营 - 抖音电商ByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.5%14 days
  5. 35.5%30 days
  6. 45.1%60 days
This job: posted 41 hours ago

ByteDance median: 2 days open

The posting

团队介绍：抖音电商以“总能发现好东西”为主张，致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式，给用户提供更个性化、更生动、更高效的消费体验。同时，抖音电商积极引入优质合作伙伴，为商家变现提供多元的选择。

1、商家运营：负责新中式及非遗服饰品类商家运营，覆盖非遗手艺人工作室、新中式设计师品牌、国风买手店、产业带工厂店等多类型商家，包括但不限于制定商家成长路径、GMV目标拆解、直播/短视频经营指导，并沉淀可复用的非遗品类运营方法论； 2、商家招商：熟悉非遗服饰及新中式行业生态，了解苏绣（镇湖）、蜀绣（成都）、苗绣蜡染（贵州黔东南）、香云纱（顺德）、宋锦（苏州）、云锦（南京）等核心产业带，以及非遗品类代表性品牌，具备行业资源并持续招商孵化； 3、商品运营：研究新中式服饰消费趋势，从面料工艺（桑蚕丝、缂丝、香云纱、手织布等）、版型、场景化穿着（日常新中式/礼服/国潮）等维度做品类规划，提前布局潜力单品和价格带，提升平台商品供给丰富度和竞争力； 4、资源整合：联动非遗传承人、手工艺人、国风达人、博物馆IP、设计师协会、非遗保护中心、MCN机构等内外部资源，通过溯源直播、大师联名、文化话题等方式放大商家经营； 5、业务创新：跟踪新中式、国风穿搭、东方美学赛道的行业变化和内容趋势，探索非遗技艺电商化、达人溯源、文化IP合作等新模式，多项目并行推动赛道从0到1搭建。

1、本科及以上学历，有电商平台/品牌方/MCN机构服饰类目运营相关经验； 2、热爱新中式及传统文化，熟悉非遗服饰品类的工艺特点、代表品牌和核心产业带，能快速识别好的手作工艺和设计款； 3、逻辑清晰，有方法论，过往有从0到1搭建品类、孵化标杆商家或操盘过成功营销项目的案例优先； 4、有较强的学习能力、沟通能力和自驱力，独立思考，善于总结沉淀； 5、对抖音电商内容生态有较好理解，有服饰、珠宝文玩、家居国风等相关工作和项目经验优先； 6、自身是新中式穿搭爱好者、熟悉非遗手工艺资源、或有设计师/手工艺人圈层人脉者加分。

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