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Open nowPosted 86 days ago

招商运营经理 - 抖音品牌营销与星图达人

ByteDance19,209 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now招商运营经理 - 抖音品牌营销与星图达人ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 86 days ago

ByteDance median: 2 days open

The posting

团队介绍:品牌营销与星图达人为抖音、今日头条等全产品矩阵提供一体化品牌与达人营销解决方案,助力品牌实现精准触达与高效增长。依托行业领先的达人匹配算法、全链路数据洞察能力及创新的品牌营销产品和样式,我们打破内容与商业的壁垒,让品牌营销更具创意、更显精准、更有温度。 在这里,你将深度参与全球领先的达人营销生态建设,接触行业前沿的AI与营销产品结合、创新的品牌营销策略。你将与顶尖团队并肩,在品牌广告与达人营销的创新浪潮中,不断探索品牌营销的新可能,在数字营销领域快速成长。

1、深度洞察行业客户全年营销需求与节点(如新品季、大促期、品牌日),设计可规模化复用的行业属性IP矩阵,建立IP标准化运营手册,覆盖创意策划、资源包定价、执行SOP,实现跨行业/行业内快速复制; 2、具备出色的营销策划能力,结合抖音内容生态及特色,可独立撰写完整且有亮点的方案,熟悉招商模式和资源,有内容生产或者项目策划招商经验;能产出行业突破性的创新创意方案; 3、强结果导向,为行业的招商收入目标负责; 4、较强的理解沟通和表达能力,对外建立与销售团队及客户的沟通机制,也可支持对客提案、产出定制IP; 5、对行业人群、内容和营销策略有较深了解,可整合资源产出用户/行业趋势报告,开展市场教育工作、打造B端影响力。

1、2027届获得本科及以上学历,专业不限; 2、有商业化/4A公司/媒体从业经验,有快消、耐消、本地行业经验,具备3个以上完整IP招商案例优先;交付高,协同能力好;对做好的商业内容有热情、有坚持、有信仰; 3、有内容感知和内容审美。

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