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Open nowPosted 10 days ago

育商策略运营（营销活动方向） - 抖音电商

ByteDance19,208 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now育商策略运营（营销活动方向） - 抖音电商ByteDance · Shanghai, Chinese Mainland

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.5%14 days
  5. 35.5%30 days
  6. 45.1%60 days
This job: posted 10 days ago

ByteDance median: 2 days open

The posting

团队介绍：抖音电商以“总能发现好东西”为主张，致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式，给用户提供更个性化、更生动、更高效的消费体验。同时，抖音电商积极引入优质合作伙伴，为商家变现提供多元的选择。

1、主要服务中小商家的在平台的冷启动再到成长全周期的策略制定，通过平台级及类目级营销活动驱动成长； 2、对中小商家生态敏感，了解中小商家培育与成长，对其升级拐点及经营痛点有较高敏锐度，能够通过分层策略制定与落实，匹配差异化活动玩法及资源，助力商家稳定经营、动销及成长； 3、有较高洞察行业趋势的能力，熟悉抖音电商各类型营销活动的玩法和规则，基于各项活动特性、类目特征能够梳理营销主线，发挥抖音电商优势，联动产品规模化教育及引导商家。

1、有电商平台商家或活动运营工作经验者优先； 2、有中小商家/规模商家等电商类商家服务经验优先； 3、熟悉商家运营流程，并具备较强的数据分析及解读能力，善于从数据中发现问题和机会； 4、具备较强的沟通协作能力，资源整合能力，推动跨部门协调完成项目落地。

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