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Open nowPosted 87 days ago

商业化产品营销(代理商运营) - 国际化广告业务

ByteDance19,210 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now商业化产品营销(代理商运营) - 国际化广告业务ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 87 days ago

ByteDance median: 2 days open

The posting

团队介绍:国际商业化产品与技术团队支持字节跳动国际短视频业务的广告产品与变现技术,我们负责end2end的大型广告系统建设,为客户提供商业推广方式与方案,覆盖字节跳动所有国际化用户产品,目前已在美国、加拿大、新加坡、欧洲、中东等国家和区域开展业务。我们的愿景是建立服务全球广告主的综合数字化营销服务平台,打造一体化广告平台,建联广告主、创作者及用户。在这里你将有机会开阔自己的国际化视野,接触到全球领先的商业产品架构、模型和算法,并有机会参与并推动互联网广告行业的创新和变革。

1、负责国际化效果广告产品在APAC市场的GTM推进及跨团队协作,结合市场、广告主、代理商及业务洞察,制定产品推广策略并推动落地,与销售、市场、市场营销Science、产品运营及产品管理团队协作,端到端推进产品发布、采用推广及后续效果复盘; 2、作为重点代理商的产品伙伴,定期提供业务复盘、产品策略分享、数据分析、效果诊断及产品答疑,帮助代理商提升产品使用效果; 3、协同销售及代理商团队,挖掘重点代理商账户中的产品渗透机会、广告主增长空间及商业收入机会; 4、面向代理商生态搭建可规模化的赋能项目,包括代理商培训、线上研讨会、活动、产品简报、教育内容及激活Playbook;为销售团队输出产品培训、上线更新、销售材料、最佳实践及问题排查指南,提升一线团队的产品理解和客户支持效率; 5、持续收集APAC代理商及广告主的产品反馈,将市场痛点、产品缺口转化为面向全球产品团队的优化建议;监控产品采用率及商业表现,搭建流程、工具及自动化机制,提升产品推广和执行效率。

1、本科及以上学历,3年以上商业化产品营销工作经验,有效果广告或付费媒体背景优先; 2、熟悉代理商合作模式,有代理商从业经验,或与媒介代理商、战略客户深度合作的经验优先;理解媒介采购流程、广告投放优化及效果衡量体系,对代理商在实际投放中的需求和痛点有判断; 3、有广告解决方案GTM策略制定及产品采用推动经验,能够结合业务目标推进产品渗透、广告主增长及收入提升; 4、具备较强的数据分析和业务诊断能力,能基于数据表现、客户反馈及市场洞察,输出清晰的产品和业务建议; 5、有产品培训、线上研讨会、Playbook、销售材料或其他规模化赋能项目的搭建与交付经验; 6、沟通协作能力强,能够与销售、市场、产品运营、产品管理及全球团队高效合作,推动复杂项目落地;学习能力强,思路灵活,能在信息不完全的环境中快速判断重点并推进结果;英语流利,能够支持与全球产品团队及本地销售团队的日常沟通。

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