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Open nowPosted 77 days ago

平台店铺策略运营 - 抖音电商

ByteDance19,227 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now平台店铺策略运营 - 抖音电商ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 77 days ago

ByteDance median: 2 days open

The posting

团队介绍:抖音电商以“总能发现好东西”为主张,致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式,给用户提供更个性化、更生动、更高效的消费体验。同时,抖音电商积极引入优质合作伙伴,为商家变现提供多元的选择。

1、负责电商平台店铺准入与经营规则体系的设计与迭代,包括店铺类型划分、入驻门槛、经营规范等核心规则,平衡商家入驻效率与平台风险底线; 2、负责品牌资质规则的制定与优化,建立品牌授权链路审核标准、商标资质分级管理机制、品牌真伪鉴别体系,覆盖商标、授权书、质检报告等各类资质的审核规则,持续提升品牌资质审核的准确率和自动化率; 3、搭建规则效果评估体系,通过数据分析监控规则对商家入驻率、资质通过率、违规率、投诉率等核心指标的影响,数据驱动规则迭代; 4、处理复杂商家申诉与特殊场景判定,针对品牌侵权、资质造假、授权争议等疑难案例建立判定标准,输出规则补丁,推动从个案到规则的沉淀; 5、跨部门协同推动规则落地,与法务、风控、商家运营、产品、技术等团队紧密配合,确保规则合法合规、可执行、可系统化; 6、行业与产品研究,跟踪国内外主流电商平台的店铺及品牌资质规则演进,结合平台业务阶段输出策略建议。

1、2年以上电商平台或平台公司规则/策略/治理相关工作经验,有店铺规则、品牌资质、商家治理等方向的实操经验优先; 2、具备从0到1搭建规则体系的能力,能独立完成规则调研、方案设计、灰度验证、全量上线的完整闭环; 3、强逻辑思维和数据分析能力,擅长用数据定位问题、验证规则效果,熟练使用SQL/Excel等数据分析工具; 4、熟悉电商平台商家生态和品牌治理逻辑,了解商标法、广告法、电子商务法等与平台经营相关的法律法规; 5、优秀的跨部门沟通和项目推动能力,能在多方利益诉求中找到平衡点,推动复杂项目落地; 6、有电商平台规则团队经验,或有第三方品牌方/知识产权代理机构经验者优先。

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