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Open nowPosted 481 days ago

游戏策略运营 - 抖音游戏

ByteDance19,207 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now游戏策略运营 - 抖音游戏ByteDance · Shenzhen, Guangdong, Chinese Mainland

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 481 days ago

ByteDance median: 2 days open

The posting

团队介绍：抖音游戏以“激发游戏生命力”为行业态度，致力于成为游戏综合平台，提供丰富、多元、全方位的游戏内容和服务，实现内容生产->消费->经营的正循环，让更多好玩的游戏涌现，让玩家发现更多乐趣。

1、主导构建抖音游戏内容生态中厂商-作者-平台的多方合作策略，面向不同量级、品类与生命周期阶段的游戏厂商，设计差异化的资源投入与合作规则（内容扶持、流量激励、结算与考核口径），并对策略的收益与风险负责，同时拆解厂商侧核心链路指标（曝光-点击-下载-激活-付费回收），定位效率瓶颈，输出可落地的优化方案，在有限流量与预算约束下决定资源投向，并对投入产出效率负责； 2、判断游戏内容供给在品类、体裁、质量上的分布是否健康，设计补齐缺口的招募与激励策略，负责创作者激励的分配逻辑（准入门槛、任务形态、奖励梯度、结算周期），平衡投入产出与创作者感受，同时定义创作者分层口径，为腰部、新人设计差异化的资源投入与成长路径，与算法、审核团队协作，明确低质、同质化、诱导型内容的判定标准与治理策略； 3、参与游戏业务的营收预算工作，分析不同策略对营收的影响，依据市场动态与数据结论制定营收目标，跟踪实际达成与预算的差异并推动策略调整； 4、依据既定策略模型与目标，充分考量不同游戏生态的差异展开跟踪分析，结合数据统计、指标评估等定量手段与用户反馈研究、市场趋势解读等定性方法捕捉业务问题，推动策略迭代优化； 5、识别现有规则被套利、被薅或失效的情形，设计防刷与反作弊的策略补丁，保障生态规则的长期有效性； 6、跟踪游戏市场及内容渠道的动态变化，剖析关键竞争策略与行业趋势，将分析成果以清晰易懂的方式呈现，为团队决策提供支持。

1、本科及以上学历，数学、统计学、计算机科学、经济学等相关专业优先； 2、工作经验：3年以上策略、数据分析、商业分析或增长相关经验，具备独立负责一个策略方向的能力，能够从问题定义到上线复盘端到端闭环； 3、数据能力：熟练掌握SQL、Python等数据处理工具，能独立完成取数、口径定义与归因分析；有数据建模、A/B实验设计经验者优先，理解统计显著性与常见实验陷阱； 4、策略能力：能将模糊的业务问题拆解为可度量的指标与可验证的假设，在多方目标冲突时给出明确的取舍判断，并说清方案的代价与失败情形； 5、业务理解：对游戏行业（买量、发行、商业化）或内容平台创作者生态有真实理解，能结合业务约束提出可落地的策略，而非停留在概念层； 6、沟通与推动能力：具备较强的书面与口头表达能力，能把数据结论讲给非数据背景的同学；具备跨部门沟通协调能力，能推动产品、研发、算法、运营等多方共同落地策略。

加分项： 1、有游戏厂商侧买量、发行或商业化的一线经验； 2、做过创作者激励、补贴或分成机制的设计与迭代并能说清收益与副作用； 3、有反作弊、反套利策略经验； 4、有推荐或分发系统的策略经验，理解算法侧的可干预点。

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