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Open nowPosted 5 days ago

交易搜索生活服务供给流量策略运营 - 抖音搜索

ByteDance19,208 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now交易搜索生活服务供给流量策略运营 - 抖音搜索ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 5 days ago

ByteDance median: 2 days open

The posting

团队介绍:抖音搜索是抖音的核心产品能力之一,满足用户找内容、找商品、找服务、找经验、找人等多元需求,基于海量的内容和商品供给、领先的意图识别和产品能力,用户搜索规模保持高速增长,快速成为中国第一梯队的移动搜索平台。抖音搜索业务体系完善,涵盖内容、电商、生活服务、推荐、交互、数据分析等多个方向。AI大模型和抖音内容生态的结合,会给抖音搜索带来的新的增长动力!

1、商家流量激励策略设计:设计搜索场景下商家激励流量的调配策略,根据不同规模商家设计激励梯度,迭代流量扶持权益(引擎boost/deboost、川流等),提升对商牵引效率,并通过AB实验/PSM等方式验证扶持的真实GMV价值; 2、调控工具能力迭代:对于已有的流量调控工具,完善对于搜索域的扶持功能,提升扶持准确率; 3、行业专项管理:与所BP的行业紧密合作,从目标结果导向拆解清楚供给侧关键目标,以及协同方的过程指标,通过目标体系牵引和推动项目落地拿结果。

1、本科及以上学历; 2、3年以上互联网平台流量策略运营工作经验,有复杂项目的管理经验,有搜索产品运营经验或本地生活经验优先; 3、具备良好的数据分析能力,有AI提效经验优先; 4、对市场趋势有敏锐的洞察力,能够快速适应市场变化; 5、良好的沟通和协调能力,有丰富行业/商家沟通经验。

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