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Open nowPosted 12 days ago

营收产品经理(用户体系方向) - 抖音直播

ByteDance19,208 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now营收产品经理(用户体系方向) - 抖音直播ByteDance · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 12 days ago

ByteDance median: 2 days open

The posting

团队介绍:直播团队为抖音在内的字节跳动多款产品提供直播支持。在直播间里,时空的隔阂被打破,五湖四海的人们连接在一起,共同见证、分享、传递生活中的美好。美好的定义不尽相同,越来越多的人在抖音直播里寻找自己向往的美好,拥抱理想生活。960万平方公里的美好现场,尽收直播间。直播团队,期待你的加入!​

1、主导直播平台用户身份体系设计,制定付费等级规划,构建包含虚拟身份、特权服务、社交权益在内的立体化付费生态; 2、主导高净值用户专属玩法设计(如赛季联盟、角色系统等),建立LTV提升模型,积极探索AI工具在高价值用户识别、需求洞察、玩法创新、个性化权益设计等场景中的应用,确保用户付费活跃和营收贡献; 3、建立度量指标体系,通过玩法机制和数值策略,设计分层转化漏斗,包括免费→轻度→重度付费用户转化路径; 4、统筹研发、数据、运营等多部门协作,建立营收目标拆解-监控-复盘全流程机制。

1、本科及以上学历,3年直播或社交营收产品经验; 2、具备用户分层运营SOP搭建经验,有会员系统0-1经验优先;深度研究过各平台付费体系,能输出行业分析报告并指导战略调整; 3、曾统筹管理跨职能团队或项目,擅长业务规划和目标拆解; 4、对AI/大模型有基本认知,有结合AI工具提升产品或分析效率的实际经验;有从0到1搭建策略或AI产品模块的经验是加分项。

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