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Open nowPosted 438 days ago

行业传播专家（豆包工作） - 飞书商业化

ByteDance19,227 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now行业传播专家（豆包工作） - 飞书商业化ByteDance · Shanghai, Chinese Mainland

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 438 days ago

ByteDance median: 2 days open

The posting

团队介绍：飞书商业化团队（Go to Market）负责将飞书先进产品和服务全面推向中国和国际市场，通过制定精准的业务战略，进行破圈的市场营销，深入理解不同行业的趋势和特点，传递飞书的理念和价值给不同行业的企业客户并达成业务合作，帮助客户加强使用深度和广度，最终让飞书成为各行各业先进企业的首选、持续助力企业组织升级。目前已在中国、新加坡、美国、日本等国家和地区建立了商业化团队，开启了为全球各行各业组织和个人提升创造力和效率的历程。

1、建立AI时代的行业叙事； 1）围绕“AI如何进入真实工作”“Agent如何成为组织的新生产力”“企业如何完成从个人用好AI到组织落地AI”等命题，构建飞书及豆包工作的行业叙事； 2）将产品能力转译为企业经营语言，讲清楚其对收入增长、成本优化、组织效率、客户体验和创新速度的实际价值； 3）根据不同行业的发展阶段、核心矛盾和决策者关注点，形成有差异化的行业观点，而不是套用统一的产品话术； 2、打造有代表性的客户故事； 1）深入客户业务现场，与企业创始人、CEO、CIO、业务负责人及一线员工共同挖掘真实实践； 2）从客户案例中识别具有行业意义的变化：AI参与经营、流程如何被重构、知识如何转化为生产力、人与Agent如何形成新的协作方式； 3）将单一客户案例升级为可被行业理解和讨论的标杆故事，形成案例、人物、数据、观点和场景相互支撑的内容体系； 3、策划行业级传播项目； 1）独立策划并推动行业报告、趋势议题、标杆案例、媒体深访、管理者对话、行业大会及重大节点传播； 2）围绕重点行业建立年度传播规划，形成从行业洞察、议题设置到内容生产和影响力扩散的完整链路； 3）善于创造能够被媒体、客户和行业持续引用的概念、观点与事实，而不仅是制造短期声量； 4）在复杂或高关注度议题中，保持准确判断，统筹传播节奏、利益相关方与潜在风险。

1、5年以上行业公关、品牌传播、财经科技媒体、产业研究或企业服务市场相关经验； 2、对至少一个重点行业有较深理解，能够快速看懂一家企业的商业模式、经营链路、关键角色与核心矛盾； 3、对AI、Agent、企业软件和组织变革保持关注，并能形成自己的判断，而不是重复行业热词； 4、有从零搭建议题并推动落地的经验，能够同时处理长期叙事和传播项目； 5、能与企业高管、技术专家、一线业务人员及媒体记者进行有效沟通，并从不同表达中提炼共同主线； 6、重视事实、数据和业务结果，愿意进入现场，对夸大、空洞和概念堆砌保持警惕，具备成熟的项目管理和跨团队推动能力，面对模糊问题能够主动拆解并拿到结果。

加分项 1、有制造、汽车、零售消费、金融、医疗、企业服务领域的长期积累； 2、有AI产品、SaaS、云计算、数字化转型或开发者生态传播经验； 3、做出过被行业广泛引用的客户案例、趋势报告、深度报道或标杆传播项目； 4、曾经参与从产品能力到公司级叙事的完整构建过程； 5、不仅了解媒体，也理解企业经营者如何作出采购、变革和组织管理决策； 6、已经在工作中深度使用AI，并形成了一套人机协作的方法。

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