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Open nowPosted 80 days ago

达人营销经理(豆包业务方向) - 抖音

ByteDance19,208 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now达人营销经理(豆包业务方向) - 抖音ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 80 days ago

ByteDance median: 2 days open

The posting

团队介绍:抖音致力于打造一个开放、积极、多元、友善的平台,鼓励表达、沟通和记录,激发创造,丰富人们的精神世界,让现实生活更美好。我们通过AI算法驱动的个性化推荐与智能创作工具,满足用户表达、学习、娱乐、社交、消费等需求。回顾抖音一路走来的历程,我们在帮助亿万用户记录美好生活的过程中,努力变得更好。

1、负责某AI业务在达人营销广告流量的规模化经营,为用户增长指标(DNU/留存/成本)直接负责; 2、独立负责达人内容体系等核心投放形态,推动量级放量与效率优化,主导达人内容策略、素材范式迭代; 3、作为业务对外接口,与产品、算法、内广、代理等多方高密度协作,推动跨团队方法论沉淀与代理团队能力升级。

1、本科及以上学历,3年以上达人营销/内容营销/效果投放相关工作经验,有AI产品/工具类产品营销经验者优先; 2、独立负责过完整业务线,有从0-1跑通新方向或规模化经营已有业务的完整履历,能在复杂业务下自主拆解问题、系统性给方案,具备主动预判+提前止损的判断力; 3、对短视频内容有独立判断力,能识别内容结构上的问题和机会点;有主导过内容方向切换/素材范式验证的经验;对AI内容工具有实操经验或强好奇心; 4、熟悉巨量星图达人合作的完整链路,有业务操盘经验,能独立做投放中出价/版位/时段/人群等策略调整,多平台经验加分; 5、具备数据结构性归因能力,能自主拉数、看透后端指标; 6、能与产品/算法/内广/代理多方高密度拉齐的沟通密度,具备方法论沉淀意识,能将实践成果沉淀为SOP/框架供团队复用。

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