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Open nowPosted 240 days ago

宣推运营经理-抖音音乐

ByteDance19,207 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now宣推运营经理-抖音音乐ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 240 days ago

ByteDance median: 2 days open

The posting

1、重点服务抖音音乐宣推平台“官方企划”歌曲推广,充分利用平台达人营销、流量机制、品牌资源、数据洞察等能力,帮助客户及平台打造标杆宣推案例,为头部歌曲播放量和播放份额负责; 2、负责音乐类机构(厂牌方,宣推公司、版权机构)的宣推合作拓展、洽谈与签约,搭建并完善对外合作体系,与行业头部版权方建立长期、深度的宣推框架合作; 3、结合行业反馈、歌曲数据表现,与产品、产品运营协同,持续沉淀歌曲、达人匹配策略、资源打包策略、流量策略,帮助平台营销产品持续优化,提升竞争力。

1、本科及以上学历,3-5年音乐内容推广经验,对抖音音乐内容生态有理解,对行业营销趋势有敏感度、并能快速沉淀为可复用经验,历史有爆款歌曲营销案例者优先; 2、掌握丰富的音乐机构(厂牌方,宣推公司、版权机构)资源,有突出的商务谈判、项目推动能力; 3、熟悉平台运营思维,目标导向,结构化表达,数据驱动,沟通协调能力好,历史有平台内容运营经验者优先。

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