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Open nowPosted 54 days ago

创意产品策略运营（国际化） - 规模化增长

ByteDance19,210 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now创意产品策略运营（国际化） - 规模化增长ByteDance · Shanghai, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 54 days ago

ByteDance median: 2 days open

The posting

团队介绍：规模化增长团队通过产品驱动举措、代理商与线上销售以及 AI 赋能项目等可扩展渠道，推动收入及 eMAA 的加速增长。我们向潜在客户及现有客户引入精准的广告产品与行业最佳实践。

1、为广告主和代理商搭建创意策略： 1）开发行业、客户专属的创意策略与最佳实践（覆盖SMB广告主和代理商，多行业多地区）； 2）主导客户、代理商访谈、行业研究、客户之声等一手调研，将洞察转化为策略和产品反馈； 3）深度理解代理商工作流、广告主痛点、行业趋势，制定差异化创意策略并复制推广有效方法； 4）定义创意产品与广告主目标的映射关系，输出定位、价值主张和最佳实践手册供区域、销售团队执行； 2、用数据驱动洞察、目标与决策： 1）独立用SQL对大规模广告数据集做深度分析（采纳率、渗透率、营收、流失、趋势）； 2）判断实验与观测分析的适用场景，与数据科学团队合作设计测试，严格解读lift、置信度和因果性； 3）搭建预测模型和目标设定模型，将创意采纳与营收结果挂钩，量化机会规模； 4）在无现成指标时自定义正确指标（渗透率、采纳深度、iRev），并推动组织对齐； 3、规模化推动产品GTM和采纳： 1）主导优先级创意产品的GTM，覆盖从行业洞察、价值主张到赋能材料、执行手册、采纳追踪全流程； 2）将复杂产品逻辑转化为代理商、广告主、销售可执行的材料，向高级别Stakeholder清晰呈现； 3）端到端主导重要专项，包括定范围、调动产品、跨职能、销售资源、衡量增量影响、持续迭代； 4、跨职能协作与效率提升： 1）主动使用AI工具提升效率，帮助团队建立AI工作方式； 2）当销售或客户遇到产品障碍、Bug或采纳摩擦时，亲自介入诊断，推动产品和工程团队解决； 3）跨时区与全球产品、数据科学、销售、区域PMM团队高效协作，在无直接汇报关系下推动对齐； 4）能用英文和中文流畅与全球及中国Stakeholder沟通； 5）作为高信任度的团队协作者，帮助周围的人提升能力。

1、5年以上数字广告、广告产品策略/运营、行业/增长策略或创意策略经验，有SMB或代理商接触，在代理商内部或与大客户/代理商伙伴模式合作的经验； 2、具备优秀分析能力，能独立拆解模糊问题、从大数据集里找信号，掌握高级SQL，有预测建模和指标定义经验； 3、具备实验素养，能读懂A/B测试、lift研究，知道何时引入数据科学团队； 4、具备创意策略深度，懂得为不同行业、客户类型和代理商构建广告创意策略，能使用广告主/创意从业者的专业语言沟通； 5、深度熟悉效果广告，了解竞价/包量广告原理、自动定向/竞价（如Smart+）、AIGC和达人创意的角色，有AIGC创意工具、达人/UGC广告或创意自动化直接经验； 6、中英文沟通表达均优秀，具备AI优先思维，主动实验和采用AI工具，不等别人来培训，愿意带团队建立AI能力，有多地区全球市场经验。

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