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Open nowPosted 96 days ago

国际化产品运营(客户/代理方向) - 国际化广告创意与品牌

ByteDance19,210 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now国际化产品运营(客户/代理方向) - 国际化广告创意与品牌ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 96 days ago

ByteDance median: 2 days open

The posting

团队介绍:字节跳动国际商业化创意与品牌广告团队致力于通过创意内容(如创意解决方案平台、内容套装及ACA创意工具)与AI技术的结合,为品牌提供从认知到种草转化为购买的全链路营销解决方案。无论是广告投放还是自然流量,我们都能通过智能ROI优化和GMV增长技术,最大化品牌的营销效果。 我们将创意、社区与商业无缝融合,AI技术贯穿始终,帮助品牌高效触达目标用户,实现可持续增长。我们的使命是激发创意,驱动增长。我们愿景是打造以创意为核心、AI驱动的增长引擎,让每一次内容探索都能带来可衡量的商业价值。

1、负责达人营销平台需求侧产品运营,围绕品牌客户、代理商及商家等不同生意类型,制定商业增长及产品运营策略,推动达人营销产品规模化增长; 2、深入理解品牌营销、广告、电商等商业场景,洞察客户需求及行业趋势,推动产品能力、商业模式及运营策略持续优化,提升平台商业价值; 3、围绕客户入驻、达人合作、Campaign创建、支付结算、履约交付、广告联投等核心链路,推动产品GTM、运营机制建设及产品能力迭代,持续优化客户体验与业务效率; 4、建设平台化运营体系,包括客户分层、行业解决方案、商业政策、增长策略及运营机制,持续提升平台渗透率、交易转化及商业化效率,基于数据分析与业务洞察,持续评估产品增长、商业转化、收入贡献及客户价值等核心指标,沉淀可复制的平台运营方法论; 5、协同产品、销售、策略、数据、内容生态及区域团队,推动重点项目、行业解决方案落地,加速产品商业化增长。

1、本科及以上学历,3年及以上产品运营、商业化运营、平台运营、策略运营或交易型业务运营经验,有广告平台、达人营销或相关行业经验者优先; 2、深入理解品牌营销、广告商业化或达人营销业务,能够结合客户需求及行业特点制定增长策略,并推动业务持续发展; 3、具备平台化运营思维,能够围绕商业增长、产品渗透及运营效率设计可规模化、可产品化的运营机制; 4、具备优秀的数据分析与业务洞察能力,能够通过数据发现问题、制定策略并推动业务持续优化; 5、具备优秀的跨团队协作及项目管理能力,能够推动复杂项目落地,与全球跨职能团队高效协作; 6、英语流利,可作为工作语言开展跨区域沟通、项目协作及文档撰写。

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