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Open nowPosted 70 days ago

内容营销运营(音乐方向) - 番茄小说

ByteDance19,227 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now内容营销运营(音乐方向) - 番茄小说ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 70 days ago

ByteDance median: 2 days open

The posting

团队介绍:番茄小说是抖音在 2019 年推出的免费阅读产品,致力于为读者提供优质的阅读体验。番茄小说拥有海量正版小说,涵盖言情、都市、玄幻、悬疑等主流网文类型,以及大量热剧原著和经典出版物,支持用户看书、听书。

1、独立负责番茄音乐内容歌曲达人营销策略制定与执行,深度挖掘、拓展并维护国内外各平台的优质达人资源,建立长期稳定的合作关系; 2、深度内容定制:与达人进行深度内容共创,主导策划并落地包括视频定制、内容植入、直播合作等多种形式的营销活动,为品牌的品效增长负责; 3、效果追踪与优化:监控和分析达人合作项目的核心数据指标(如曝光、互动、转化等),精准评估ROI,并基于数据反馈持续优化合作策略,确保品效合一; 4、生态洞察与创新:紧密跟踪达人生态、内容趋势及平台规则变化,洞察音乐行业热点,探索并实践创新的达人合作模式,保持市场领先竞争力。

1、本科及以上学历,有音乐内容营销或达人营销经验,对主流社媒平台的达人生态和内容生态有实操经验和较深刻的理解; 2、有较强的内容创作能力和经验,具备优秀的内容审美和热点捕捉能力,且有成功案例者优先; 3、具备较广的达人资源储备,对各主流平台上的达人生态及分布有较为深入的了解; 4、对音乐宣传推广内容营销行业有较高敏感度,对新技术、新体裁有好奇心,有较强的行业信息收集能力;有爆款歌曲营销案例优先。

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