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Open nowPosted 393 days ago

用户增长创意策略运营-今日头条

ByteDance19,227 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now用户增长创意策略运营-今日头条ByteDance · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 393 days ago

ByteDance median: 2 days open

The posting

1、负责今日头条系产品的广告投放创意，将产品核心内容和创意策略相结合，达成业务增长目标； 2、根据产品特色内容、特色功能、目标用户人群，制定内容创意和素材需求；制定创意内容的采购方案，对接管理素材生产方，对素材质量和交付效率负责； 3、监控和分析素材效果数据，持续优化内容策略和创意策略，通过策略迭代优化广告效果，实现产品量级和留存等指标的提升； 4、关注行业趋势和内容热点，沉淀创意工作方法论，持续创新推动创意形式突破，监控市场创意策略并及时跟进； 5、跨部门高效协同产品、投手、分析师、风控等多团队，共同实现产品增长。

1、本科及以上学历，具有效果广告创意策划经验或内容营销策划从业背景优先； 2、熟悉互联网广告和主流媒体平台的内容形式，对广告创意的作用逻辑有深刻的理解和认知，有效果广告素材或短视频内容制作相关经验更优； 3、具备清晰的逻辑思维框架，善于分析问题和归纳总结，结果导向，有较强的数据分析能力； 4、具有优秀的创新精神、思维开阔，能持续挖掘广告创新方向，并推动落地； 5、热爱小说、短剧、音乐、资讯热点等方向，在1-2个方向上有深度消费者优先。

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