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Open nowPosted 85 days ago

电商直播用户产品经理 - 抖音电商

ByteDance19,207 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now电商直播用户产品经理 - 抖音电商ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 85 days ago

ByteDance median: 2 days open

The posting

团队介绍:抖音电商以“总能发现好东西”为主张,致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式,给用户提供更个性化、更生动、更高效的消费体验。同时,抖音电商积极引入优质合作伙伴,为商家变现提供多元的选择。

1、参与抖音电商直播间用户产品相关工作,围绕看播、导购、问询、互动、交易转化等场景,协助完成产品解决方案输出、产品设计与落地全流程,包括需求分析、数据分析、产品文档撰写、项目推进、上线验收及效果复盘等; 2、理解电商直播的业务逻辑、用户行为和消费决策链路,结合直播间内容、商品、商家/达人经营诉求及用户购买体验,参与优化直播间用户流程,提升用户在直播间内的浏览、互动、咨询和下单体验; 3、关注AI在电商直播场景中的应用机会,参与探索AI导购、智能问答、直播内容理解、商品讲解辅助、互动推荐、用户意图识别等方向,协助推动AI能力与直播间用户体验结合,提升用户决策效率和直播间互动感; 4、对直播、电商、内容社区等相关市场动态和产品进行调研分析,关注行业趋势、用户体验创新和AI产品应用案例,形成结构化分析与策略建议; 5、参与线上产品能力的运营与迭代,协同产品、研发、算法、运营、QA、达人、商家、商品等团队解决商家和消费者在直播间交易链路中的问题,跟进产品效果,推动目标达成。

1、2027届获得本科及以上学历; 2、热爱电商、直播、内容社区和AI产品方向,对电商、直播购物、达人带货、内容消费和用户决策链路有兴趣,有电商平台、直播平台、内容产品、AI产品相关实习经历优先; 3、具备较强的用户视角和业务理解能力,能够从用户看播、互动、咨询、下单等行为中发现体验问题,并转化为产品优化思路; 4、具备良好的逻辑思维、数据意识和问题解决能力,能够进行基础的数据分析、产品分析和用户需求分析,有SQL、Excel、Python、A/B实验分析经验者优先; 5、对AI应用有好奇心和学习热情,了解大模型、AI对话、智能推荐、AIGC、智能客服、AI导购等相关概念,有相关项目、课程、比赛或实习经历者优先; 6、具备良好的沟通协作和项目推进意识,自驱力强,学习能力强,责任心强。

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