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Open nowPosted 518 days ago

云产品市场运营-视频与边缘

ByteDance19,227 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now云产品市场运营-视频与边缘ByteDance · Beijing, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 518 days ago

ByteDance median: 2 days open

The posting

1、制定并执行视频与边缘云产品品牌战略,提升品牌知名度及行业影响力,策划品牌传播内容(技术白皮书、行业解决方案、客户案例等),强化产品差异化价值,统筹产品品牌体系,核心话术及对外宣传素材,确保品牌调性统一; 2、协同产品研发团队输出技术干货、技术白皮书等内容,打造技术标杆形象,对接技术社区、KOL及媒体资源,扩大产品在技术垂直领域的声量; 3、策划线上线下市场活动(技术大会、产品发布会、客户沙龙等),推动产品曝光及商机获取; 4、管理活动预算,监控ROI,优化活动策略以提升转化效率,沉淀活动数据,建立商机孵化机制,协同产品解决方案团队完成线索闭环; 5、分析市场漏斗数据,识别商机转化瓶颈并提出改进方案,制定内容营销、精准触达等策略,提升从流量到商机的转化率; 6、跨部门协同(市场、产品、产品解决方案等)推动商机落地,支撑收入目标达成。

1、本科及以上学历,市场营销、计算机、通信等相关专业优先; 2、5年以上ToB产品市场运营经验,3年以上云计算/边缘计算/视频云领域经验; 3、熟悉云计算产品技术架构及企业级客户需求,具备技术解读与场景化包装能力; 4、成功主导过ToB产品市场活动案例,具备出色的内容策划能力,能将技术语言转化为客户价值点; 5、擅长数据驱动决策,有商机转化链路优化经验; 6、优秀的跨部门协作能力,能高效联动内外部伙伴,出色的沟通表达及提案能力,适应快节奏工作;有云厂商市场经验,具备边缘计算、CDN、物联网、视频云等领域技术背景或行业资源,拥有开发者社区、垂直行业媒体或分析师资源。

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