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Open nowPosted 110 days ago

商城品牌营销运营-抖音电商

ByteDance19,210 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now商城品牌营销运营-抖音电商ByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 110 days ago

ByteDance median: 2 days open

The posting

1、首页资源位商业化与机会挖掘：理解各资源位的流量价值与转化特征，结合品牌诉求设计可售卖的营销合作方案，推动资源变现与收入增长；基于平台招商、品牌节点、行业趋势，提升首页优质资源位售卖率与合作深度； 2、资源产品化与标杆案例打造：对首页资源进行梳理、分层和包装，形成可标准化输出的合作方案（大促节点、品牌上新、营销事件等）；围绕品牌新品发布、年度营销节点等重点场景，打造具有行业影响力的首页营销合作案例； 3、多方协同推进项目落地：联动商业化、市场、行业、产品等多方，推动合作从方案制定、资源排期到上线复盘全流程落地； 4、经营结果与数据分析优化：输出兼顾品牌曝光、用户转化和平台商业价值的整合营销方案，对收入贡献、资源效率等核心指标持续优化；跟踪资源投放及合作项目表现，沉淀评估模型与方法论，持续优化资源定价与售卖策略。

1、本科及以上学历，市场营销、广告学、电子商务等相关专业优先； 2、具备品牌营销、平台招商、广告商业化或电商平台运营相关经验，有品牌整合营销、广告售卖策略经验者优先； 3、对品牌营销逻辑和广告主诉求有较强理解，能从品牌预算、营销目标出发设计具备说服力的合作方案； 4、具备较强的资源整合与方案策划能力，能将平台流量资源系统化包装为可售卖方案； 5、有数据分析和经营意识，能基于结果持续优化资源效率与商业化策略； 6、具备优秀的跨团队协同与项目推进能力，能在复杂协作中高质量交付，结果导向强，具备较强负责人意识，能在不确定性中主动推动落地。

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