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Open nowPosted 75 days ago

内容营销经理 - 国际化广告创意与品牌

ByteDance19,207 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now内容营销经理 - 国际化广告创意与品牌ByteDance · Shanghai, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 75 days ago

ByteDance median: 2 days open

The posting

团队介绍：字节跳动国际商业化创意与品牌广告团队致力于通过创意内容（如创意解决方案平台、内容套装及ACA创意工具）与AI技术的结合，为品牌提供从认知到种草转化为购买的全链路营销解决方案。无论是广告投放还是自然流量，我们都能通过智能ROI优化和GMV增长技术，最大化品牌的营销效果。 我们将创意、社区与商业无缝融合，AI技术贯穿始终，帮助品牌高效触达目标用户，实现可持续增长。我们的使命是激发创意，驱动增长。我们愿景是打造以创意为核心、AI驱动的增长引擎，让每一次内容探索都能带来可衡量的商业价值。

1、负责出海业务的娱乐营销招商与商业化拓展，围绕影视、综艺、明星等国际娱乐资源，搭建通用型内容营销招商方案/IP，独立推进从需求挖掘、商机评估、方案策划、提案售卖、项目统筹到结案复盘的全流程，达成业务收入目标并沉淀标杆案例； 2、重点拓展和维护国际优质娱乐资源及合作伙伴，推动影/视/综/明星等资源的合作谈判与储备；结合平台产品能力、内容生态及行业热点，策划有创意、有传播度、可商业化落地的娱乐营销项目，持续挖掘客户增量预算； 3、深入理解广告主品牌诉求与行业营销趋势，围绕客户生意目标输出整合营销解决方案，提升娱乐营销项目的招商成功率、客户满意度和长期合作机会； 4、联动内部商业化、产品、运营、内容、国际区域团队等多方资源，建立高效协同机制，推动重点项目落地，探索跨团队收入增长点，促进娱乐营销能力规模化复制。

1、本科及以上学历，2年及以上国际营销/娱乐营销相关经验，具备良好的中英文口头及书面沟通能力，可独立与国际合作方高效协作； 2、具备一定的国际娱乐资源积累优先，熟悉欧美等国际市场用户文化、内容消费偏好及品牌营销逻辑，对国际娱乐产业、热点内容和营销趋势保持敏感，有营销项目、线下活动、事件营销或整合营销经验者优先； 3、较强的数据敏感度与逻辑思维，可独立完成商机研判、方案策划，擅长跨团队沟通推进复杂项目； 4、自驱力强，结果导向，具备专业的职业素养和高效的工作习惯；能够灵活应对变化与挑战，并支持跨时区协作。

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