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Open nowPosted 149 days ago

用户增长运营(游戏娱乐行业) - 抖音电商

ByteDance19,207 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now用户增长运营(游戏娱乐行业) - 抖音电商ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 149 days ago

ByteDance median: 2 days open

The posting

团队介绍:抖音电商以“总能发现好东西”为主张,致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式,给用户提供更个性化、更生动、更高效的消费体验。同时,抖音电商积极引入优质合作伙伴,为商家变现提供多元的选择。

1、负责抖音商城首页频道的用户策略制定以及营销活动落地,对频道用户的活跃、留存、购买频度、LTV等核心指标负责;通过建设用户成长机制,设计玩法活动,优化路径体验等方式提升以上指标; 2、根据频道用户画像和成长路径,以及泛娱乐业务的特色供给设计匹配的互动玩法,驱动用户在双端商城新入口的行为加深及LTV提升; 3、洞察关注泛娱乐行业用户机会,探索用户和交易规模增长的方向,并协同合作部门放大;探索文娱业务在独立端的应用和拓展; 4、通过营销活动来实现供给撬动和业务增长,包括但不限于整合行业需求、方案策划、资源落实、项目执行和活动沉淀,促进业务指标增长。

1、本科及以上学历,具备互联网用户运营补贴策略相关经验,主流电商平台优先; 2、有较好的数据分析能力,逻辑性强具备敏锐的洞察能力;有成熟的用户生命周期和分层方法论,掌握常见用户运营方法和AB实验等技能; 3、结果导向思维,能独立推进和管理项目节奏,有较好的协同沟通能力,善于进行跨部门协作; 4、热爱使用体验各类APP,较好的用户共情能力;2C思路活泛,勇于探索和孵化0-1的业务模式并交付结果。

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