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Open nowPosted 220 days ago

效果广告度量负责人-广告度量信号与隐私保护

ByteDance19,210 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now效果广告度量负责人-广告度量信号与隐私保护ByteDance · Shanghai, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 220 days ago

ByteDance median: 2 days open

The posting

1、该岗位面向区域内各业务负责人，搭建相关项目体系，解决与效果广告相关的复杂问题；岗位将与区域度量负责人、产品负责人及销售负责人紧密协作，推动业务增长并优化广告效果； 2、核心职责：分析解读数据，为度量策略提供依据；优化广告投放活动，提升投资回报率；服务国际化短视频上聚焦效果投放的重点行业；同时，该岗位也将参与搭建度量相关项目体系，直接影响区域度量整体策略；在快速发展的业务环境中，本岗位的成功取决于高效执行能力、求知欲以及对数据驱动思维的坚持； 3、与销售及度量团队协作，制定并落地可驱动业务增长的度量策略，主导构思、创建并试点落地高端定制化分析、广告效果元分析或适用于大规模数据环境的工具，供全度量团队使用并管理区域内虚线汇报团队； 4、设计并测试出价、定向及优化方法，支持新产品与新功能研发；跟踪并汇报广告主效果指标，推动度量解决方案的应用与普及； 5、搭建并维护数据看板、报告及工具，用于追踪核心数据源（SOT）、关键绩效指标（KPI）并评估广告活动效果；整合分析多来源数据，包括广告效果、用户行为及市场趋势数据； 6、输出可落地的洞察与建议，赋能销售及度量团队优化广告活动、提升投资回报率；持续跟进行业趋势、最佳实践及新型度量方法，不断提升平台度量能力。

1、拥有营销相关企业或度量服务机构的数字广告及数据分析资深实战经验；定量相关专业本科及以上学历，如统计学、数学、经济学、计算机科学等，或具备同等能力； 2、具备数据科学、数据分析、广告度量或相关领域的成熟工作经验；具备管理能力，或有跨国/跨区域团队管理经验（非直接汇报管理亦可）； 3、出色的分析与问题解决能力，能够解读复杂数据集并高效传递洞察，拥有通过实验设计与分析方法解决推理类问题的成功经验； 4、优秀的沟通协作能力，可与跨职能团队紧密配合；较强的时间管理能力、目标导向的任务执行能力，能够高效工作、稳定输出高质量成果，并为关键决策提供专业指导； 5、拥有广告传媒代理机构或复杂数据驱动型营销企业工作经验；有定制化分析项目落地经验，熟练使用SQL、Hive、R或Python者优先； 6、精通数据分析与可视化工具，如SQL、Excel、Tableau、Power BI；熟悉营销度量体系中以隐私保护为前提的技术创新与应用。

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