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Open nowPosted 369 days ago

星图品牌广告运营(创新端方向) - 抖音

ByteDance19,210 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now星图品牌广告运营(创新端方向) - 抖音ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 369 days ago

ByteDance median: 2 days open

The posting

团队介绍:抖音致力于打造一个开放、积极、多元、友善的平台,鼓励表达、沟通和记录,激发创造,丰富人们的精神世界,让现实生活更美好。我们通过AI算法驱动的个性化推荐与智能创作工具,满足用户表达、学习、娱乐、社交、消费等需求。回顾抖音一路走来的历程,我们在帮助亿万用户记录美好生活的过程中,努力变得更好。

1、负责字节跳动内容流品牌产品的运营推广,深度理解短剧/中长视频/音乐等产品功能及特点,明确售卖策略,制定规模化GTM方案,推动新产品与新模式的落地,为目标达成负责; 2、分析业务数据,设计与优化市场推广策略,完成标杆案例,投放方法论的挖掘与建立; 3、提炼产品卖点,梳理产品流程,组织销售团队、代理商和客户的产品培训,设计运营活动,确保分阶段提升客户渗透与收入提升; 4、能够挖掘重点机会行业和客群,定期调研、收集与提炼客户需求,推动产品迭代。

1、本科及以上学历,1年以上广告运营经验,对品牌产品/数据产品有深入理解;具备平台广告营销经验,了解各类型客户在品牌曝光和种草方向的诉求与营销模式者优先; 2、具备整合营销思维,对内容营销有理解,数据敏感,善于总结、决策,可以独立撰写运营规划文档,熟练掌握市场需求分析与产品GTM策略,能够通过各种数据的收集,归纳,对产品进行及时调整及改进; 3、学习能力强,具有较强的独立思考能力和自我驱动力,对复杂的业务场景有判断力;同时对新鲜事物,特别是AI技术和业务的结合有充分的好奇心和探索欲; 4、有较强的客户视角和主人翁意识,具备优秀的沟通能力。

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