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Open nowPosted 9 days ago

营收产品经理(策略方向) - 抖音直播

ByteDance19,209 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now营收产品经理(策略方向) - 抖音直播ByteDance · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 9 days ago

ByteDance median: 2 days open

The posting

团队介绍:直播团队为抖音在内的字节跳动多款产品提供直播支持。在直播间里,时空的隔阂被打破,五湖四海的人们连接在一起,共同见证、分享、传递生活中的美好。美好的定义不尽相同,越来越多的人在抖音直播里寻找自己向往的美好,拥抱理想生活。960万平方公里的美好现场,尽收直播间。直播团队,期待你的加入!​

1、负责抖音直播用户体系的策略设计,围绕用户的付费规模、付费留存和长期价值等目标,搭建用户分层及生命周期经营体系,并对结果负责; 2、深入理解用户从直播观看、互动到身份沉淀的完整链路,结合AI与大模型能力,理解用户意图和行为,通过策略生成和运营提效等方式,结合荣誉等级、身份玩法等产品能力,提升用户付费深度和留存; 3、协同运营、推荐、算法、数据等团队,完成目标拆解、产品规划、策略制定和项目落地,在复杂协作环境中推动关键项目按计划交付。

1、本科及以上学历,3年及以上互联网策略产品经验,有会员/游戏/激励/直播或短视频相关经验者优先; 2、对用户分层、生命周期经营和行为激励有深入理解,能够从业务目标出发识别关键问题,独立完成复杂策略的产品规划与机制设计; 3、用户洞察敏锐,对直播、内容消费和社区互动有热情;同时具备较强的数据分析和逻辑推演能力,能够独立完成指标拆解、实验设计、效果评估与增长归因; 4、理解推荐系统及算法策略的基本原理,具备与推荐、算法和数据科学团队长期协作的经验; 5、结果导向、自驱力强,具备良好的沟通协作、资源统筹和复杂项目推动能力。

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