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Open nowPosted 32 days ago

资深用户增长策略专家（全渠道获客） - 飞书商业化

ByteDance19,206 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now资深用户增长策略专家（全渠道获客） - 飞书商业化ByteDance · Beijing, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 32 days ago

ByteDance median: 2 days open

The posting

团队介绍：飞书商业化团队（Go to Market）负责将飞书先进产品和服务全面推向中国和国际市场，通过制定精准的业务战略，进行破圈的市场营销，深入理解不同行业的趋势和特点，传递飞书的理念和价值给不同行业的企业客户并达成业务合作，帮助客户加强使用深度和广度，最终让飞书成为各行各业先进企业的首选、持续助力企业组织升级。目前已在中国、新加坡、美国、日本等国家和地区建立了商业化团队，开启了为全球各行各业组织和个人提升创造力和效率的历程。

1、围绕团队业务目标研究重点人群，理解团队工作场景、使用需求和采购动机，识别团队内的使用者、推动者与购买决策者，确定获客机会与优先级； 2、制定面向目标人群的完整增长方案，规划渠道组合、预算、内容策略和推进节奏，覆盖搜索、信息流、自然流量、直播、渠道合作，以及已有用户的端内触达等适合该人群的方式； 3、独立负责专项增长项目，协调投放、内容、公域直播及产品运营资源，把策略拆成可执行的计划，并持续推动落地； 4、从小规模测试中验证人群、卖点、渠道和转化方式，根据结果决定继续优化、扩大投入或停止，形成可复用的增长方法； 5、对团队业务获客项目的目标用户与团队获取、付费转化及投入产出负责，与产品增长和销售团队共同推动团队订阅增长，公域直播关注直接成交，通过个人使用或个人付费获取的用户，持续跟踪其团队需求和后续团队转化质量。

1、有独立负责用户增长、渠道增长或效果导向整合营销项目的经验，能够从业务目标出发制定策略，并对最终结果负责； 2、有跨渠道组合与预算分配经验，能说明不同渠道适合什么人群、如何确定测试顺序，以及什么情况下增加或停止投入； 3、具备人群洞察与商业判断能力，能够将用户需求转化为具体卖点、内容和转化方案，能在新产品或新场景中从测试推进到规模化增长； 4、具备数据分析和实验能力，能拆解从触达到使用、付费的关键环节，判断效果变化的原因，并据此调整策略； 5、能在跨团队、无直接汇报关系的协作中推动项目，既能做策略，也能深入执行细节解决问题； 6、有AI产品、工具类产品或订阅业务增长经验者优先；有UG中台面向业务线负责增长、或业务线全渠道增长经验者优先。

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