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Open nowPosted 60 days ago

市场营销Leader-商业化

ByteDance19,207 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now市场营销Leader-商业化ByteDance · Shanghai, Chinese Mainland
  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 60 days ago

ByteDance median: 2 days open

The posting

1、深入洞察行业和渠道业务现状、行业发展趋势,结合整体战略及行业导向,规划和制定贴合业务线的活动目标、实施策略及执行计划,实现活动与业务发展同频共振; 2、整合内外部优质资源,精准捕捉需求痛点,将需求转化为可落地、有竞争力的活动落地方案,保障创新性和可行性,对活动最终效果负责(品牌曝光、业务转化等); 3、持续调研市场内相关行业活动,全面分析各类活动的亮点、不足及效果数据,形成专业评估报告,为公司活动策划、策略优化提供数据支撑和参考依据; 4、制定平台级营销策略与传播主线,构建巨量引擎的市场叙事与方法论认知,提升客户信心与投入意愿; 5、打造并运营平台级营销IP,统筹大促/节点/专项整合传播,从策略到落地交付并沉淀案例资产,辅助销售资源售卖。

1、本科及以上学历,10年及以上市场活动/整合营销/平台传播经验,有广告行业、平台业务或To B客户营销经验优先; 2、具有成熟的团队管理经验,重视人才培养,性格外向开朗,具备敏锐的市场洞察力、执行力,善于激发团队潜力,有较好的决策力与带教能力,能带领团队应对行业变化与市场挑战; 3、有复杂项目管理经验和沟通推动能力,较强的资源整合能力,能够在多方协同中推动结果。

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