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Open nowPosted 139 days ago

马来西亚达人和内容生态策略Leader-TikTok Shop

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now马来西亚达人和内容生态策略Leader-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 139 days ago

ByteDance median: 2 days open

The posting

1、达人与内容生态增长策略:完善达人与内容生态的阶段性增长策略,推动达人供给、内容供给及经营活跃度,及商业化增长的持续提升;基于数据分析、分层洞察与业务诊断,识别高潜达人、高潜内容场景及关键增长机会,持续优化生态供给结构;完善达人招募、激活、成长、分层运营等关键机制,推动不同阶段达人更有效地进入经营周期并实现可持续成长;联合产品推动达人标签体系、分层机制、成长路径及平台策略工具的持续完善,提升生态管理精度与运营效率; 2、内容经营与直播效率提升:负责直播与内容经营相关重点议题的策略设计与专项推动,围绕直播供给、直播效率、商播渗透、内容质量及场景转化持续寻找突破点;协同达人、行业、产品、资源及市场团队,推动直播供给、商播提效、IP、平台活动等重点业务的策略设计与落地复盘,识别流量获取、用户停留、转化效率、补贴效率、场景匹配等环节的关键问题,并推动优化;沉淀直播及内容经营方法论,推动高质量内容供给、创新场景、关键活动场次及重点经营;模式的规模化复制; 3、商家达人撮合及效率优化:结合平台收益目标,参与激励、活动、撮合工具、资源策略及其他商业化机制的设计、评估与迭代,关注投入产出效率与长期经营价值;协同行业、达人运营及相关团队,优化达人与商品、品牌、活动、营销场景之间的匹配效率,提升供需两端协同质量,提升平台整体商业化效率;从平台经营视角评估达人、商家、内容及资源投入的综合价值,平衡规模增长、利润效率和生态健康度; 4、专项与跨团队协同:围绕平台重点议题,独立拆解复杂业务问题,将策略方向转化为清晰、可执行、可衡量的项目方案,并推动高质量落地;建立重点项目复盘与方法论沉淀机制,将局部成功经验转化为更具通用性的运营框架和平台能力;在横向复杂协同场景中发挥较强影响力,推动团队及跨团队围绕关键指标和平台目标形成一致行动。

1、本科及以上学历,具备4年及以上电商、内容平台、策略运营或商业化运营相关经验;对内容电商、达人生态、直播经营、商播模式或平台运营有较深理解,能够从全链路视角判断业务问题与增长机会; 2、具备很强的结构化思维、问题拆解能力和业务判断力,能够在复杂的业务环境中形成清晰策略并推动落地;数据敏感,具备较强的经营分析与策略分析能力,能够基于数据、业务现象和机制理解输出严谨洞察与可执行建议; 3、具备较强的跨团队推动能力和影响力,能够在多团队协同、目标复杂、资源有限的环境下推动关键项目取得结果;具备较强的负责人意识,能够独立负责复杂专项或业务模块,对关键指标改善和平台经营结果形成实质贡献; 4、具备英文与中文沟通能力,能够支持日常跨团队及业务场景沟通; 5、有直接的内容电商、达人/KOL、直播运营、平台生态运营或商业化经营相关经验优先;有策略项目、机制设计、平台级专项、跨团队复杂协同或经营分析相关成功案例,且曾推动业务获得超预期产出者优先; 6、有管理经验,或曾带领小团队/项目组取得明显业务突破者优先;能够兼顾整体业务视角与细节执行,在高挑战环境中保持高适应性、强韧性与结果导向。

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