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Open nowPosted 182 days ago

Lite产品经理(折叠屏方向/TikTok) - TikTok用户增长

ByteDance19,204 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowLite产品经理(折叠屏方向/TikTok) - TikTok用户增长ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 182 days ago

ByteDance median: 2 days open

The posting

团队介绍:TikTok是一个覆盖150个国家和地区的国际短视频平台,我们希望通过TikTok发现真实、有趣的瞬间,让生活更美好。TikTok在全球各地设有办公室,全球总部位于洛杉矶和新加坡,办公地点还包括纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京等多个城市。

TikTok用户增长团队负责TikTok全球增长,用产品、技术驱动业务增长,让TikTok成为用户优选综合信息平台。我们帮助产品制定量身定做的增长方案,并利用各种营销、产品、数据分析手段达成业务增长目标。我们维护和优化一系列成熟的产品增长方案,并熟练将其应用到各种不同的业务中,推动业务增长;同时当发现新的增长机会时,我们也构建新的解决方案,帮助业务实现突破。

1、产品战略与规划:制定TikTok Lite在折叠屏设备的长期发展愿景、产品路线图及阶段性目标,主导大屏终端的用户增长与留存策略; 2、大屏体验创新:深挖大屏与折叠屏设备的物理特性,主导多列布局优化、组件化设计适配,探索如“分屏协同”“多任务并行”“自由缩放”等创新的大屏交互模式; 3、业务全链路适配:协同内容分发、社交交互、商业化变现等团队,确保TikTok Lite核心功能在多样化设备(内屏、外屏)上的体验一致性与功能完整性; 4、用户洞察与实验:通过定性研究与定量分析,洞察大屏用户特有的使用场景与内容偏好,持续优化产品细节; 5、全球化协作:与全球各地区的研发、设计、运营及市场团队紧密协作,确保产品在全球范围内的落地质量,并满足不同市场的差异化需求。

1、行业背景:本科及以上学历,具有3年以上互联网产品经验;有大屏端适配、折叠屏优化、或系统级交互设计(OS层面)背景者优先; 2、产品功底:具备优秀的逻辑思维与产品规划能力,对用户体验极度敏感,能够从复杂业务中抽象出简洁高效的产品方案; 3、数据分析:具备强的数据驱动意识,能够熟练运用数据分析工具进行用户行为建模,通过数据闭环推动产品迭代; 4、语言能力:英语可作为工作语言,具备优秀的跨文化沟通能力,能够与全球团队高效协作; 5、核心素质:具备强烈的自驱动力与好奇心,热爱短视频行业,对新技术(如柔性屏、分布式系统)有敏感度。

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