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Open nowPosted 44 days ago

漫剧剧宣运营POC-CQC

ByteDance19,208 open roles

Where
Xi'an, Shaanxi, Chinese Mainland
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Your applicationOpen now漫剧剧宣运营POC-CQCByteDance · Xi'an, Shaanxi, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 44 days ago

ByteDance median: 2 days open

The posting

1、负责平台爆款漫剧的端外整体宣发策略制定与执行,包括不限于利用端外各个渠道宣发短剧,以提升用户侧对红果短剧的认知度与好感度; 2、根据不同宣发渠道,落地不同宣发策略,包括不限于物料制作、艺人统筹、冲榜辅助、文案撰写、活动策划等; 3、统筹并协同剪辑、设计及外部厂牌,产出高质量剧宣物料(如预告片、战报、主视觉等),基于深厚的阅片量与审美能力,对物料的创意、质感及传播力进行把关; 4、结合AIGC工具,探索并落地漫剧二次创作、虚拟IP宣传等创新玩法,并能够独立负责线下漫剧相关活动的策划与统筹执行。

1、本科及以上学历,具备平台内容运营或文娱行业相关经验;对短剧(尤其AI漫剧、AI仿真人短剧)、影视、网文、动漫行业有深刻理解,阅片量大,有丰富的文娱影视(特别是短剧、漫剧赛道)知识储备; 2、有参与过漫剧或影视宣发项目的完整经历,熟悉宣发流程中的关键环节;具备良好的对外沟通能力,能有效对接厂牌及合作方,在项目协同中展现出较强的推动力; 3、具备成熟的文案撰写能力与创意策划能力,有脚本创作经验;对抖音等平台的热梗、二次元玩法及文娱热点有敏感度,能将创意有效落地为传播内容; 4、具备良好的物料审美,能够对营销号脚本及海报等视觉物料进行质量把控,对输出内容的品质有严格要求; 5、自驱力强,具备出色的跨部门沟通与协作能力,面对复杂问题能灵活变通、主动寻找解决方案,对结果负责。

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