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Open nowPosted 1510 days ago

广告算法工程师-品牌广告Ranking(北京/上海)

ByteDance19,204 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now广告算法工程师-品牌广告Ranking(北京/上海)ByteDance · Beijing, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 1510 days ago

ByteDance median: 2 days open

The posting

1、负责字节跳动全系产品的品牌广告变现,覆盖抖音、今日头条、西瓜视频、番茄小说等十几款App; 2、负责品牌流量变现全方向业务,涵盖闭环、非闭环场景下的短视频、直播、内容营销,涉及广告保量与出价机制、成本与ROI优化、5A营销科学、广告模型优化等; 3、负责中国区品牌广告排序算法全链路优化,包括召回、粗排、精排、混排等各阶段模型,从建模方法、模型结构、特征与样本策略等维度提升系统变现效率与客户体验; 4、挖掘并分析海量,通过用户行为超长序列建模、全域学习、多场景迁移学习、生成式模型等技术提升算法效率,针对信息流、开屏、搜索品牌专区等场景建设特征并优化模型,提升品牌推广在各场景的收入、ROI、GMV等指标,同时与产品、运营等团队紧密合作,探索算法在品牌各场景的解决方案。

1、具备扎实的算法和数据结构基础,熟悉C++/Python语言以及TensorFlow、PyTorch等开源工具; 2、机器学习基础扎实,熟悉LR、DNN、Wide&Deep、Transformer、DIN等经典算法模型及其原理; 3、对技术充满热情,持续关注行业内人工智能技术的发展趋势,善于理解和分析问题的本质,勇于应对挑战; 4、具备良好的沟通能力与团队合作精神,拥有快速学习的能力,具备优秀、严谨、乐观的品质; 5、有广告/推荐/搜索等系统模型优化背景经验者优先。

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