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Open nowPosted 929 days ago

增长营销专家(投放素材)-TikTok

ByteDance19,208 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now增长营销专家(投放素材)-TikTokByteDance · Beijing, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.5%14 days
  5. 35.5%30 days
  6. 45.1%60 days
This job: posted 929 days ago

ByteDance median: 2 days open

The posting

1、需要根据投放业务各种数据表现,对素材优化提出可落地优化方案,并跨部门和不同团队进行合作推动素材策略落地以及回收测试数据,有强逻辑以及整体统筹能力; 2、有效果广告一定投放经验,深入理解效果广告逻辑和素材整体优化方向,并对多国本地化素材有一定的概念; 3、钻研前沿广告形式和素材创意,提高广告的点击率、落地页转化率等,研究市面上其他产品的获客渠道、模式技巧,并运用到实际的复杂业务中; 4、面对全球不同的市场环境,尝试各类流量测试实验,善于复盘,举一反三; 5、配合其他部门,提出建设性意见,反哺改进产品,撬动业务更好更快增长。

1、本科及以上学历,至少3年国际化媒体投放获客经验; 2、熟悉媒体的广告竞价机制,沉淀知识经验并输出给团队; 3、中英双语工作,英语扎实,能接受国外出差,跨时区协作; 4、思路开阔,挖掘内容卖点,诉诸广告创意,提炼爆款方法论; 5、数据敏感性强,敏锐感知数据背后的深层原因,并逐个击破; 6、部门内外联动,有较强的统筹、协调、组织、策应资源能力,强学习力,结果导向型,推进执行。

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