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Open nowPosted 53 days ago

增长策略产品负责人(投放方向) - TikTok用户增长

ByteDance19,227 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now增长策略产品负责人(投放方向) - TikTok用户增长ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 53 days ago

ByteDance median: 2 days open

The posting

团队介绍:TikTok是一个覆盖150个国家和地区的国际短视频平台,我们希望通过TikTok发现真实、有趣的瞬间,让生活更美好。TikTok在全球各地设有办公室,全球总部位于洛杉矶和新加坡,办公地点还包括纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京等多个城市。

TikTok用户增长团队负责TikTok全球增长,用产品、技术驱动业务增长,让TikTok成为用户优选综合信息平台。我们帮助产品制定量身定做的增长方案,并利用各种营销、产品、数据分析手段达成业务增长目标。我们维护和优化一系列成熟的产品增长方案,并熟练将其应用到各种不同的业务中,推动业务增长;同时当发现新的增长机会时,我们也构建新的解决方案,帮助业务实现突破。

1、负责智能投放策略产品团队的目标拆解、策略架构、路径规划和团队管理,带领团队达成增长目标; 2、通过素材、人群、出价、预算等手段,优化投放策略,推进产品及算法不断迭代; 3、研究国际媒体能力、区域市场特性、产品广告主投放策略、AI应用空间等,明确长期增长空间和路径; 4、协调内外部资源,保证复杂项目高效运转,把控产品上线质量和实际落地效果。

1、具备增长、商业化、效果广告、投放相关领域经验,对投放买量有深刻理解; 2、具备复杂产品从0到1、1到100的规划与落地能力,产品抽象能力强,目标导向明确,结果交付能力突出; 3、具备产品团队管理经验,可独立完成目标拆解、人才培养及复杂组织协同工作; 4、英文可作为工作语言者优先。

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