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Open nowPosted 70 days ago

TikTok应用广告产品策略与运营(日本市场)-Global Business Solutions

ByteDance19,204 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowTikTok应用广告产品策略与运营(日本市场)-Global Business SolutionsByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 70 days ago

ByteDance median: 2 days open

The posting

1、负责日本市场APP Ads效果广告产品的Go-To-Market策略制定,把控和监督各阶段执行流程落地,确保策略及产品顺利上线和推广; 2、基于日本市场业务目标和广告主需求,制定面向重点垂直行业的产品增长策略,推动产品使用、客户接受度及业务结果的持续提升; 3、通过数据分析、产品测试、市场研究及广告主洞察,识别业务增长机会,准确把控产品上线节奏和市场预期,有效解决产品在各阶段出现的问题; 4、对广告产品在日本市场的效果监控负责,通过定义清晰有效的监控指标,对产品表现、采用效率及业务影响进行持续性评估; 5、通过与销售、运营、产品团队的密切合作,推动产品策略和上市推广计划落地,促进长期增长目标和业务目标的达成; 6、通过培训、销售赋能及产品营销材料建设,赋能内外部合作伙伴,提升各方对于产品的理解和认知,促进产品在日本市场的规模化使用。

1、本科及以上学历,具备5年以上App效果广告、产品策略、产品营销或数字广告相关经验,对效果广告业务增长和Go-To-Market体系有深入理解; 2、具备扎实的数据分析和逻辑判断能力,能够基于数据洞察、实验验证和市场反馈拆解复杂问题,并制定清晰可执行的增长策略; 3、具备较强的商业敏感度和市场洞察力,熟悉广告主业务目标、数字营销生态及行业发展趋势,能够识别重点垂直行业中的增长机会; 4、具备出色的跨团队协作和项目管理能力,能够在与销售、运营、产品及产品运营等团队协作场景中推动多方对齐并达成目标; 5、具备优秀的战略思维、优先级判断和问题解决能力,能够在快速变化和不确定性较高的环境中独立推进工作; 6、英语和日语流利,能够高效支持日本市场客户及内部相关方协作,并适应跨文化、跨团队的工作场景。

我们还希望你: 1、具备应用、游戏、效果广告产品相关经验,能够更快理解不同业务场景下的广告主需求和增长路径; 2、对不同国家和地区的文化有开放和包容的心态,能够与全球各地团队顺畅沟通、互相启发,并推动跨区域协作高效开展; 3、拥有较强的自驱力、好奇心和主人翁意识,对业务增长和产品迭代充满热情,愿意主动思考探索并积极分享经验。

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