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Open nowPosted 117 days ago

TikTok线索/服务广告产品策略与运营(北美业务)-Global Business Solutions

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowTikTok线索/服务广告产品策略与运营(北美业务)-Global Business SolutionsByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 117 days ago

ByteDance median: 2 days open

The posting

1、基于业务目标,制定TikTok线索类广告产品的策略、梳理业务优先级及产出重点运营策略; 2、深入客户,理解出行/汽车/金融等线索市场重点客户的生意模式、投放目标、效果度量、营销痛点等,提供对应的产品解决方案; 3、针对业务场景,通过市场调研、产品反馈、媒体研究等,协同产品团队推动产品优化; 4、协同销售、产品、客户运营等团队推进产品GTM及市场教育,促进收入目标达成; 5、基于业务及产品目标,进行线索广告及运营的方法论建设、指标体系搭建、业务分析监控等规模化覆盖机制。

1、具备5年以上线索类应用效果广告相关经验,北美地区经验优先; 2、对线索广告的投放、度量有实操经验,对竞价机制和流量策略有深入的了解,理解国际化主流CRM/度量/归因平台; 3、数据敏感、注重逻辑,可以独立完成业务/产品机会点等分析; 4、拥有跨团队协作和项目管理能力,善于沟通合作,可以在与产品研发、销售、客户的协作场景中展现领导力; 5、中英文流利,均可作为工作语言,无障碍与国际化客户/代理商熟练交流。

我们还希望你: 1、对不同国家的文化有开放和包容的心态,彼此尊重,能够和全球各地的团队流畅沟通并互相启发; 2、拥有较强的自驱力和好奇心,对我们要做的事情有热情,愿意主动思考探索,积极分享经验; 3、结果驱动,不设边界,具备主人翁精神以及追求交付质量。

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