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Open nowPosted 11 days ago

平台活动策略运营-TikTok Shop

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now平台活动策略运营-TikTok ShopByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 11 days ago

ByteDance median: 2 days open

The posting

1、负责平台大促商品策略搭建，基于商品历史表现、用户需求、价格竞争力及大促增量潜力，搭建商品池和商品分层体系，制定差异化的商品参与、资源配置及爆品打造策略，最大化商品对大促增量GMV的贡献； 2、负责大促整体价格策略及让利机制设计，结合市场竞争、商品价格力及用户价格敏感度，制定差异化的定价及降价策略，推动商家释放价格空间，提升商品价格竞争力，带动大促转化及增量GMV提升； 3、负责大促补贴策略及预算规划，基于商品增量潜力、用户价值及历史补贴效果，制定差异化补贴力度、覆盖范围及分配机制，优化补贴与商品、价格策略的协同效果，持续提升补贴效率及ROI； 4、负责全年大促Calendar及Promotion节奏规划，结合业务目标、行业趋势、竞争环境及重点营销节点，制定年度大促策略、重点节点定位及资源规划，明确不同Promotion的商品、价格及补贴策略； 5、负责年度及各大促节点GMV、订单、供给、用户等目标拆解，以及Promotion预算规划、分配和使用管理；建立目标及预算追踪机制，持续优化资源投入与业务产出的匹配效率； 6、负责建立大促指标监控及复盘机制，沉淀可复制方法论并迭代大促策略，协同相关团队推动各项策略落地，保障项目执行达成业务目标。

1、5年以上电商、消费或零售行业策略/运营/商业分析经验，有平台型业务或大促策略经验优先； 2、熟悉电商大促业务，对商品、价格、补贴、资源配置等Promotion策略有较深入理解，有活动项目经验优先； 3、具备较强的商业分析和策略制定能力，能够从业务目标出发拆解问题，并制定商品、价格、补贴及资源配置方案； 4、具备较强的数据分析能力，能够基于数据进行目标拆解、策略评估及ROI分析； 5、具备目标及预算管理经验，能够独立负责年度规划、预算分配、业务目标拆解及大促经营复盘； 6、具备较强的项目管理和跨团队协作能力，能够协调商品、运营、营销、财务、数据等多个团队推动复杂项目落地，同时： 1）具备较强的商业意识、责任心和结构化思维，能够独立完成从问题分析、策略制定、落地执行、数据复盘、策略迭代的完整闭环； 2）英语流利，商务交流无障碍。

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