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Open nowPosted 207 days ago

用户增长策略(互动玩法)方向-TikTok Shop

ByteDance19,210 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now用户增长策略(互动玩法)方向-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 207 days ago

ByteDance median: 2 days open

The posting

1、Bonus积分体系与玩法设计:设计并迭代平台级Bonus积分体系(获取、消耗、流通机制);搭建用户任务体系,设计积分与补贴(优惠券/现金返还/免运费)的兑换与联动机制;构建“行为→积分→激励→再行为”的正循环; 2、用户分层与差异化激励:基于用户生命周期与行为数据进行分层;针对不同人群设计差异化任务与激励策略(任务难度/奖励强度/路径设计);优化用户参与率与任务完成率; 3、互动玩法与内容场联动:结合短视频/直播/AIGC内容,设计互动玩法(任务挂载、内容引导);提升用户在内容场的参与深度与转化效率;打通“内容消费→行为触发→积分奖励→电商转化”链路; 4、转化路径与增长效率优化:设计并优化用户路径:参与→积分获取→激励兑换→下单转化;提升关键指标:参与率、转化率、复购率;优化整体用户体验,避免过度复杂或激励失效; 5、数据分析与ROI管理:建立玩法与积分体系评估指标,包括:参与率/任务完成率、转化率/复购率、用户生命周期价值(LTV)、激励成本与ROI;通过A/B测试持续优化玩法机制与激励效率;从平台损益表(P&L)视角优化积分发放与消耗结构; 6、跨团队协同与产品化落地:与产品团队合作,推动积分体系与任务系统产品化;与数据科学团队合作,优化人群定向与激励策略;与运营团队协同,推动玩法在各市场落地;与内容团队联动,放大互动玩法在内容场的分发与效果。

1、3年以上用户增长、用户运营、电商运营或游戏化运营经验,有积分体系、任务系统或互动玩法经验优先; 2、对数据敏感,具备结构化分析能力,熟悉A/B实验与增长评估方法,熟练使用SQL、Excel,能独立完成分析与洞察; 3、有积分体系、任务系统或激励机制设计经验,能将用户行为转化为可持续的激励循环,理解补贴与积分结合对转化的影响; 4、熟悉用户生命周期与分层运营,能设计差异化用户路径与激励策略; 5、能推动产品、数据、内容等多团队协同,在复杂环境中推进项目落地,具备多项目管理与优先级判断能力; 6、能将玩法设计转化为实际增长结果(参与、转化、留存),具备强执行力与持续迭代优化能力,英语流利可作为工作语言,有东南亚市场经验优先。

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