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Open nowPosted 46 days ago

商家规模孵化策略运营经理-TikTok Shop

ByteDance19,206 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now商家规模孵化策略运营经理-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 46 days ago

ByteDance median: 2 days open

The posting

1、商家规模化孵化策略设计:围绕TikTok Shop日本市场商家成长路径,设计不同阶段商家的分层运营策略,包括新商家冷启动、潜力商家升级、成熟商家持续增长等,搭建商家成长模型和运营机制,推动商家从入驻、上品、动销到更高经营层级的转化; 2、关键指标提升与项目推进:负责商家规模孵化相关指标,包括但不限于新增可售商家、入驻商家、T2+商家、直播活跃商家、任务完成率等,基于业务目标拆解阶段性增长策略,制定项目计划、运营节奏和落地路径,并持续追踪结果; 3、商家任务与激励机制运营:设计并优化Seller Mission、商家任务体系、成长激励、运营活动等机制,提升商家活跃度和经营效率,结合商家不同经营阶段,制定差异化任务、权益和资源扶持方案,推动商家完成关键动作; 4、数据分析与业务诊断:通过数据看板、商家分层、漏斗分析和cohort分析,识别商家成长过程中的关键卡点,定期输出业务诊断、策略复盘和优化建议,推动团队基于数据进行决策和资源配置; 5、跨团队协同落地:与招商、商家运营、产品、数据、治理、物流、内容生态等团队紧密合作,推动策略从设计到执行闭环,协调内部资源,解决商家孵化过程中的产品、流程、规则和体验问题。

1、本科及以上学历,3年以上电商平台、内容电商、商家运营、策略运营、增长运营或平台招商相关经验优先; 2、具备较强的数据分析能力,能够通过数据发现问题、拆解目标、制定策略并推动落地; 3、熟悉商家生命周期运营、商家分层、任务激励、成长体系或平台治理机制者优先; 4、具备优秀的项目管理和跨团队协作能力,能够在复杂业务环境中推动多方达成一致并拿到结果; 5、具备较强的结构化思考能力和业务敏感度,能够将复杂问题拆解为清晰的策略和执行动作; 6、对日本市场、电商生态、内容电商或跨境/本地商家经营有兴趣,有日本市场相关经验或日语能力者优先;英语可作为工作语言,有跨国团队协作经验者优先。

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