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Open nowPosted 35 days ago

东南亚大促增长营销-TikTok Shop

ByteDance19,207 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now东南亚大促增长营销-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 35 days ago

ByteDance median: 2 days open

The posting

1、作为东南亚大促MKT中台,负责区域关键大促的营销包装和玩法设计,支持流量、DAC、GMV等业务目标达成; 2、结合端内用户链路、流量数据,以及端外区域文化和消费认知,完成关键大促的市场洞察,辅助业务判断大促周期、节奏、营销方向; 3、负责关键大促的主题设计,基于业务整体规划、高优项目和用户洞察,判断各国营销主题,下拆对应支持玩法和分阶段推广策略; 4、基于大促规划和主题,设计、迭代配套的营销玩法,通过品牌营销、裂变、创意素材投放等方式,以专项形式完成创意、产品需求、收益追踪链路,并协同各国落地和持续优化。

1、本科及以上学历,3年以上营销运营工作经验,包括至少1年电商/交易平台相关经验; 2、熟悉电商营销推广策略和方法,能够基于流量、DAC、GMV等差异化诉求,设计裂变活动、线上/线下主题活动、事件营销等解决方案; 3、对电商业务逻辑有较好理解,了解平台运营全貌和用户链路,知道如何判断和引导用户需求; 4、擅长项目管理,能够推动多方协作,作为中台发起项目、牵引业务动作、提升影响力; 5、自驱力和执行力强;英语优秀,可作为书面和口头工作语言,能接受国内和东南亚出差; 6、有国际化经验加分,有团队管理经验加分。

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