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Open nowPosted 10 days ago

商城策略运营-TikTok Shop

ByteDance19,207 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now商城策略运营-TikTok ShopByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 10 days ago

ByteDance median: 2 days open

The posting

1、制定商家及商品从入驻、冷启动、成长到成熟的全生命周期运营策略，设计针对性商家扶持成长政策，结合不同类目货品特性与用户需求，搭建货品分层、运营通路及扶持机制，利用商城流量和平台资源加速重点商家及商品成长； 2、洞察市场趋势、用户消费行为及竞争格局，制定商城频道中长期规划及阶段性运营策略，持续优化频道形态、货品结构及流量分发机制，实现流量与优质供给的精准匹配，提升GMV、转化及用户体验； 3、围绕频道价格竞争力及商家经营效率，建立货品价格分层与价格力运营体系，并结合新客、复购、高潜及爆品等不同场景制定差异化补贴策略，持续提升补贴效率及ROI； 4、协同各行业类目团队，建立标准化的商城招商、招品、货品运营及商家扶持机制，推动跨团队SOP建设与规模化复制，提升行业协作效率及商城供给质量； 5、深入理解商家、商品及用户在商城场域中的核心问题，联动产品、研发、推荐、搜索及用户增长团队，推动商城频道、价格力、补贴及货品运营等核心功能和玩法迭代，并通过AB实验验证策略效果； 6、建立商城核心指标及策略评估体系，持续分析商品、商家、流量、价格、补贴及用户行为数据，识别增长机会和经营问题，持续优化商城运营策略并沉淀可复制的方法论。

1、5年以上电商、平台运营、用户增长或商业策略运营工作经验，有商城、货架电商、商品运营或频道运营经验优先； 2、具备较强的策略思维和业务分析能力，能够从行业、商家、商品、用户及数据中识别问题和增长机会，并制定可落地的运营策略； 3、具备商品及商家运营经验，熟悉货品分层、商家分层、商品成长、价格策略或商家激励机制，有完整的货品/商家生命周期运营经验优先； 4、具备较强的用户增长、营销策略和跨团队项目管理能力： 1）熟悉流量分发、优惠券、补贴、促销及A/B实验等常见增长手段，对GMV、转化率、复购率、LTV及ROI等核心指标有较强理解； 2）能够协调行业、产品、用户增长、营销等多方资源，推动复杂项目落地并取得业务结果； 5、数据敏感度高，熟练使用Excel/SQL等数据分析工具，能够通过数据分析进行策略制定、效果评估及持续优化； 6、具备较强的沟通、创新和快速学习能力，有从0到1搭建商城运营体系或推动业务规模增长经验者优先；英语流利，商务交流无障碍。

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