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Open nowPosted 14 days ago

用户增长策略运营-TikTok Shop

ByteDance19,209 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now用户增长策略运营-TikTok ShopByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 14 days ago

ByteDance median: 2 days open

The posting

1、负责东南亚市场用户增长策略工作，聚焦TikTok Shop用户拉新、流失召回与复购提升，通过数据分析、用户洞察与商业化策略设计，构建高效的召回体系（补贴+内容+营销工具+商家共资联动），高效提升大盘MAC； 2、负责召回策略设计： 1）基于用户生命周期（新客/流失/防流失），设计差异化用户增长策略； 2）搭建并优化召回产品组合，包括但不限于：Free Shipping、Bonus Cashback、Voucher/满减券、内容激励（AIGC/直播/短视频回流）； 3）设计补贴和营销工具的匹配机制，平衡用户转化与ROI； 3、负责用户分层与精细化运营： 1）搭建用户分层体系（RFM/活跃度/类目偏好/价格敏感度）； 2）识别关键流失节点（首单后流失/活跃用户流失/高价值用户沉默）； 3）针对不同人群制定差异化召回路径（激励强度/触达方式）； 4、负责触达与转化路径优化，联动多渠道开展合作： 1）联动CRM、Push、站内资源位、内容场（短视频/直播）等多渠道触达； 2）优化“召回链路”：触达→点击→浏览→下单，提升召回转化率与路径效率； 5、负责数据分析与ROI优化： 1）建立召回效果评估体系：例如回流率、复购率、用户LTV、补贴ROI； 2）持续通过A/B Test优化策略； 3）从平台P&L视角优化投入产出比； 6、负责跨团队协同与项目落地： 1）与产品团队合作推动召回工具能力建设； 2）与数据团队合作优化人群定向与模型能力； 3）与国家运营团队协同，推动策略在各市场落地； 4）与内容团队联动，放大内容场召回能力。

1、3年以上用户运营工作经验，覆盖用户增长、战略分析、电商运营领域；有流失召回、复购提升或CRM经验优先； 2、具备数据分析相关能力： 1）对数据敏感，具备良好的逻辑分析能力； 2）熟悉AB实验等价值衡量工具； 3）熟练使用SQL/Excel，能够独立完成分析与洞察输出； 3、具备策略设计能力：能基于数据和用户洞察设计增长/召回策略，理解补贴机制和营销工具对转化的影响； 4、熟悉用户生命周期管理与分层运营，能针对不同人群设计差异化策略； 5、具备跨团队协同和项目管理能力： 1）能推动产品、数据、商家、内容等多方资源； 2）能在复杂环境中推进项目落地； 3）能同时推进多个项目，具备良好的节奏与优先级管理能力； 6、能匹配策略和机会点，落地拿到量化增长收益，具备语言能力：英语流利，可作为工作语言；有东南亚市场经验优先。

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