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Open nowPosted 6 days ago

独立端商城运营-TikTok Shop

ByteDance19,208 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now独立端商城运营-TikTok ShopByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 6 days ago

ByteDance median: 2 days open

The posting

1、围绕独立端APP的用户价值主张，定义商城频道（首页货架、频道页、营销会场）的场景定位和目标人群，识别核心货盘，设计频道结构、坑位和承接机制，回答""用户为什么在独立端商城买，而不是回主端买""； 2、定义并拆解商城频道的核心指标（频道GMV、访购率、新客首单转化、复购率等），制定组货、补贴与玩法、站内外引流承接（主端导流、站外投放落地页）等运营策略，达成交易和留存目标； 3、与国家线的行业招商、大促营销团队协同，把主端的供给和大促资源适配到独立端场景，保障商城货盘的价格力和丰富度，负责独立端大促节点及本地节日（如斋月、双数日大促）的商城会场规划和节奏； 4、搭建商城频道的数据看板和漏斗分析（曝光→点击→加购→下单→复购），用A/B实验验证组货、坑位、玩法的效果，沉淀可复用的运营方法； 5、把运营中发现的体验和功能问题转化为产品需求（频道结构、推荐与搜索承接、营销工具等），推动产品和技术团队落地，并对改动效果做闭环验证。

1、3年以上电商平台运营经验，有频道、会场或营销场景的完整负责经历，熟悉流量分发、补贴策略、活动和商品招商流程； 2、数据能力扎实：熟练使用AI工具，能独立取数、拆漏斗、读实验结果，不依赖他人取数； 3、跨团队推动力强：在供给、流量资源不归自己的情况下，能和招商、大促、产品、本地团队对齐目标，把事情推到落地； 4、具备产品意识：能把运营诉求写成清晰的产品需求，和产品团队有效对话； 5、目标导向、自驱，能适应新业务阶段目标和方法都还在变的工作环境； 6、本科及以上学历；英文可作为工作语言，能和东南亚本地团队直接沟通。

加分项 1、有独立App、新业务从0到1或冷启动阶段的运营经验； 2、有东南亚电商经验，了解本地支付（COD、电子钱包）、物流时效和本地大促节奏； 3、负责过强竞争的货盘专项（低价、品牌、百亿补贴类），有补贴ROI测算和策略拆解经验； 4、有国际化工作或学习背景。

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