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Open nowPosted 691 days ago

巴西市场活动营销运营-TikTok Shop

ByteDance19,207 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now巴西市场活动营销运营-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 691 days ago

ByteDance median: 2 days open

The posting

1、根据业务发展阶段,为美洲市场地区制定全面的营销策略与运营方案,协调供应链、商家和达人资源,制定年度体系化营销策略及方案,把控活动节奏及规范,共同达成营销活动目标,并对关键绩效指标负责; 2、深入挖掘目标用户需求和兴趣点,结合市场用户特征、目标人群及流量转化情况,设计有针对性的商家、达人及商品营销玩法,优化商品供给结构,推动交易规模增长; 3、基于消费者洞察,策划并实施创新营销活动,通过项目管理协同多方确保活动高效落地,预判风险,及时应对突发状况,同时优化目标及数据,打造商家和达人成功案例; 4、推动营销工具及活动运营产品化,包括活动项目管理及数据产品优化,协同本地化C端产品迭代营销工具,提高满减等工具的效率及用户体验,优化流量资源使用效率; 5、从用户视角出发,结合活动表现与运营状况,推动活动体验优化,增强用户购物信任感知,提升用户活跃度、留存率及复购率; 6、对运营整体效率负责,协同跨团队优化流程及产品迭代,沉淀方法论,提升整体活动运营效率与可持续性。

1、本科及以上学历,具备结构化思维及数据分析能力,有商业或数据分析经验者优先,英语可作为工作语言; 2、具备电商平台整合营销、大促活动操盘经验,熟悉非中地区市场者优先; 3、熟悉短视频及直播电商玩法,擅长活动创意策划、用户产品推进及数据分析; 4、对用户需求有敏锐洞察力,能结合用户反馈持续优化活动方案,具备良好的消费趋势及热点敏感度; 5、优秀的沟通能力、执行力及项目管理能力,自驱力强,能适应快节奏的工作环境; 6、对营销新玩法充满兴趣,善于探索并应用新工具和策略以提升用户粘性与市场表现。

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