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Open nowPosted 122 days ago

印尼半托管广告策略运营-TikTok Shop

ByteDance19,209 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now印尼半托管广告策略运营-TikTok ShopByteDance · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 122 days ago

ByteDance median: 2 days open

The posting

1、广告策略制定与落地: 1)负责印尼半托管业务广告投放策略制定与执行,围绕商品结构、商家分层、素材策略制定差异化广告打法; 2)搭建并优化广告投放模型,包括出价策略、预算分配、素材标准等,持续提升广告ROAS; 3)对广告GMV目标负责,制定阶段性增长规划并推动达成; 2、数据分析与效果优化: 1)建立广告效果监控体系,追踪指标(GMV、ROAS、CTR、CVR、CPM等),定期产出分析报告; 2)通过数据洞察识别投放瓶颈,输出可落地的优化策略,实现广告效率的持续提升; 3)深入分析商品与广告的匹配关系,优化选品、素材对广告效果的正向驱动; 3、跨团队协同与产品优化: 1)与产品、算法团队紧密合作,反馈业务需求,推动广告产品功能迭代; 2)与商品策略、营销补贴、内容运营团队协同,确保广告策略与整体业务策略对齐、最大化广告GMV结果; 3)关注平台动态和广告投放政策变化策略,做出相应的调整和解决方案。

1、本科及以上学历,3年以上电商广告投放或广告策略运营经验,有跨境电商或东南亚市场经验者优先; 2、精通主流电商广告平台的投放逻辑和优化方法论; 3、具备较强数据分析能力,具备优秀的策略思维和结构化思考能力,能从数据中提炼洞察并转化为可落地的策略; 4、具备较强的目标感和结果导向思维,对ROAS、GMV等电商广告指标有深刻理解; 5、具备良好的跨团队沟通协作能力,能有效推动项目落地; 6、英文可作为工作语言。

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