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Open nowPosted 149 days ago

用户增长策略运营(商品补贴方向)-TikTok Shop

ByteDance19,210 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now用户增长策略运营(商品补贴方向)-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 149 days ago

ByteDance median: 2 days open

The posting

1、补贴策略操盘与规划:负责东南亚(SEA)电商商品补贴整体策略与大盘预算分配;结合补贴率与规模目标,输出体系化的补贴策略,持续优化大盘补贴ROI(钱效); 2、深度数据分析与机会挖掘:主导深入的数据分析,挖掘人群、货盘、场景的增长机会点;通过前置性测算、数据归因与精细化拆解,实现目标补贴率下的高效增长; 3、算法驱动与策略演进:具备扎实的算法理解能力,与算法团队紧密合作,强力推动补贴策略的算法化演进(如智能化资源分配),实现复杂约束条件下的策略最优化; 4、策略评估与风控管理:主导补贴策略的A/B测试设计;通过定性与定量评估,监控策略商业影响,验证并提升指标(ROI、GMV等); 5、跨端协同与项目落地:作为策略中枢,高效统筹本地供给侧(招商、商家)与流量侧(算法、UG)、数据科学、财务等多方团队,确保复杂项目从规划到执行顺利推进,实现商业目标的一致性。

1、具备3年以上用户运营工作经验,具有资深的补贴操盘、营销策略设计或大盘预算分配经验者优先; 2、较强的数据分析能力:对数据高度敏感,逻辑严密;能够熟练使用SQL、Python等工具独立完成深度数据挖掘;精通A/B测试及其在策略验证中的应用; 3、优秀的补贴策略输出能力:具备深刻的用户洞察与电商营销玩法经验,能独立输出复杂场景下的高效补贴策略,熟悉资源分配优化问题(如背包问题、动态规划等);对基本营销增长算法(如Uplift模型)有一定理解; 4、卓越的协同与项目管理能力:能够高效管理多个复杂项目,兼顾全局视野与细节把控;擅长跨团队沟通,能在跨文化的团队环境中推动多方达成共识; 5、英语流利,可作为工作语言,具有国际化工作或生活经验者优先; 6、思维开放;具备商业分析、统计学、计算机科学、数据科学等相关领域学士及以上学历者优先。

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