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Open nowPosted 66 days ago

跨境电商策略增长及广告商业化（欧洲）-TikTok Shop

ByteDance19,208 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now跨境电商策略增长及广告商业化（欧洲）-TikTok ShopByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 66 days ago

ByteDance median: 2 days open

The posting

1、负责平台投放策略制定与结果达成，以投放为增长手段，对广告GMV达成负责，能够基于投放GMV贡献及ROAS效率制定投放策略，推动规模与效率双提升； 2、结合业务目标与商品特征，圈定适合投放的货盘，持续沉淀分广告类型、分商品维度的增量ROAS指标体系，提升投放决策的科学性与可复制性； 3、负责商家商业化投放增长，明确靶向商家范围，制定商家投放激励机制，推动商家广告消耗提升，并对商家广告消耗及GMV贡献负责； 4、联动商业化、行业运营、产品、数据等相关团队，推动投放策略、激励机制和专项项目落地，持续优化投入产出效率； 5、持续跟踪投放表现与商家投放行为，完成业务分析、机会识别、策略复盘和机制优化，支持平台商业化增长能力建设。

1、本科及以上学历，具备较强的数据分析能力，能够围绕GMV、广告消耗、ROAS、增量贡献等核心指标进行分析，发现问题并提出可落地的解决方案； 2、具备较强的策略性增长能力，能够结合业务目标拆解增长路径，制定平台投放及商家商业化投放策略； 3、有平台投放、效果广告、商业化增长、商家增长运营等相关经验者优先，能够理解投放逻辑并基于结果进行策略优化； 4、具备良好的跨团队协同与项目推动能力，能够整合资源，推动复杂项目高效落地。

加分项： 1、熟悉TikTok广告体系，或有用户增长相关经验者优先。

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