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Open nowPosted 10 days ago

直播策略运营-TikTok Shop

ByteDance19,207 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now直播策略运营-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 10 days ago

ByteDance median: 2 days open

The posting

1、负责国际业务直播运营,制定类目规划、商家运营策略及直播生态建设方案,推动直播业务规模与质量增长; 2、负责商家分层与激励运营,建立商家/主播分层体系,针对不同层级制定差异化的成长、激励及活动策略,提升商家开播率、直播效率及平台粘性; 3、聚焦商家直播经营链路,挖掘关键问题与增长机会,主导直播大场及标杆案例策划与落地,通过盯播、诊断和调优,帮助商家提升直播经营效率; 4、统筹直播大促及专项活动运营,联动产品、营销、行业等团队,制定不同层级商家的活动参与及激励策略,提升活动覆盖、参与度及经营效果; 5、与产品团队深度合作,持续优化直播核心玩法与经营机制,围绕商家经营、用户参与及直播转化等关键链路,挖掘产品机会,推动直播玩法创新、策略产品化及规模化落地; 6、负责直播用户运营与行业洞察沉淀: 1)围绕用户获取、活跃、留存及转化,结合用户需求、内容供给及市场趋势,制定用户运营策略,提升用户参与度及直播消费贡献; 2)深入行业及类目洞察并沉淀方法论,识别不同类目的直播经营问题与机会,制定差异化直播打法,与创作者及核心商家深度合作,推动供给优化及营收增长。

1、5年以上电商、直播或用户增长策略运营工作经验;有直播电商、平台运营或商家运营经验优先; 2、具备较强的策略与业务分析能力,能够从行业、商家、用户及数据中识别问题和增长机会,并制定可落地的运营策略; 3、具备商家分层及激励策略经验,能够针对不同类型商家/主播设计差异化的成长、激励及运营机制; 4、具备较强的产品协同能力,能够将业务问题抽象为产品需求,与产品、算法、研发等团队合作推动直播玩法及运营机制优化; 5、具备优秀的项目管理和跨团队协作能力,能够推动复杂项目落地,并协调多方资源达成业务目标; 6、具备以下相关能力: 1)数据敏感度高,熟练使用数据分析工具,能够通过数据分析评估策略效果并持续优化; 2)具备较强的沟通、创新和快速学习能力,能够适应变化较大的业务环境; 3)有从0到1搭建直播运营体系或推动业务增长的经验优先; 4)英语流利,商务交流无障碍。

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