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Open nowPosted 716 days ago

印尼市场营销-TikTok Shop

ByteDance19,206 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now印尼市场营销-TikTok ShopByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 716 days ago

ByteDance median: 2 days open

The posting

1、制定整合营销策略与活动规划：将业务与市场目标转化为可执行的整合营销策略，从0到1主导活动规划与落地，确保与业务节奏及季度重点保持一致；负责撰写并推动活动方案，明确跨团队（如社交媒体、行业团队、媒介、创意等）间的角色与交付节点；制定涵盖付费、品牌自有与内容传播渠道的整合计划；基于东南亚用户特征与业务需求，独立策划并统筹区域品牌营销项目，确保项目按时高质落地并达成既定目标； 2、负责跨职能项目管理与执行优化：管理跨职能项目时间线，确保营销物料与资源按时交付；协调创意、运营、媒介等团队，排查问题、推进节点，保障项目高质量落地；与社交、达人、媒体等团队合作，在多个触点上线营销活动；实时观测活动表现，识别可优化路径并推动调整；主导活动复盘，输出可落地的洞察与提升建议； 3、负责业务洞察与品牌衡量体系搭建：策划并执行东南亚核心市场的品牌调研，深入分析业务与品牌表现，产出可落地的调研与洞察成果，建立前沿且高效的品牌衡量体系，为业务提供有价值的输入；结合各国市场实际，提升国际电商品牌知名度、用户参与度及销售增长； 4、负责区域品牌营销策略制定：深度理解东南亚电商市场环境及平台业务特点，结合区域文化特征及市场需求，紧追当地热点和趋势，快速响应并制定切实可行的区域品牌营销策略与专项营销方案；通过整合传播、内容共创及差异化传播项目，助力品牌在区域市场的认知建设与增长，有效打造用户品牌认知； 5、负责跨团队协作与策略对齐：持续与本地整合营销团队及相关协作方保持紧密沟通，确保策略方向一致，并推动项目高效执行与成果产出；在跨国协作中确保区域品牌策略与本地执行节奏保持一致，实现品牌资产的长期沉淀与复用。

1、本科及以上学历，4年及以上品牌营销、市场调研或整合营销市场营销工作经验，有成功主导多渠道、复杂项目从策略到执行的经验，有电商、快消等行业区域市场经验者优先； 2、熟悉东南亚地区的主流内容平台，熟悉各类营销渠道，包括邮件、社交媒体、付费媒体、内容营销及创作者合作； 3、擅长在快速变化的竞争环境里找到新的营销策略和方法论并推动落地，具备优秀的项目管理能力，能在多任务并行与不确定性中推进项目执行； 4、具备对数字趋势、网络文化、消费者行为及洞察的敏锐把握，有内容驱动型电商业务经验优先； 5、具备良好的沟通协作能力，能够与内部及外部伙伴建立良好合作关系，英语口语流利，能作为工作语言。

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