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Open nowPosted 122 days ago

马来西亚大促策略运营-TikTok Shop

ByteDance19,204 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now马来西亚大促策略运营-TikTok ShopByteDance · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 122 days ago

ByteDance median: 2 days open

The posting

1、负责马来西亚电商业务场景及用户增长方向的策略规划与经营管理,结合市场阶段、用户需求与业务目标,制定中长期发展方向及阶段性增长策略,持续提升用户体验、转化效率与业务产出; 2、围绕TikTok Shop大促及日销经营场景,联动营销、产品、算法、行业运营、商业化等团队,推动用户、供给、内容、流量与补贴资源的协同机制建设,识别关键业务机会并牵引重点项目落地,提升平台整体经营效率; 3、围绕用户需求和平台增长机会,推动货盘与供给策略建设,分析不同场景及用户人群的商品需求,识别品类、价格带、商品丰富度和供给竞争力等关键机会,协同商家、行业运营及产品团队优化供给结构与商品运营效率; 4、负责大促及重点营销节点的用户价值策略,围绕促前蓄水、促中转化及促后留存等阶段,制定用户分层与生命周期运营方案,强化用户对平台及大促的价值认知,提升访问频次、活跃度、复访复购与长期留存表现; 5、牵头跨团队重点项目与创新业务探索,统筹内外部资源,推动战略共识、机制设计及项目落地,并通过持续复盘与迭代提升业务结果;同时关注行业趋势及区域市场变化,为团队策略规划与能力建设提供前瞻性输入; 6、建立并持续完善业务指标与经营分析体系,基于用户行为、场域表现及活动数据,系统诊断全链路数据及用户价值等关键环节,形成从问题识别、策略制定到效果评估的闭环沉淀。

1、本科及以上学历,3年以上电商用户增长、商家运营、商业策略或平台经营策略运营工作经验,具备较完整的电商业务认知;有平台电商、战略项目、品类经营或增长策略经验者优先; 2、具备较强的战略思考、用户洞察和经营分析能力,能够结合业务数据、市场变化及竞争态势识别增长机会,并将中长期目标拆解为清晰的策略路径、重点项目及衡量指标; 3、对电商平台经营逻辑有较深理解,能够从用户、商品、商家、内容和平台机制等多个维度拆解复杂问题;熟悉商城、搜索等消费场域,或具备货盘规划、供给运营及商家增长经验者优先; 4、具备优秀的跨团队沟通、资源整合与项目领导能力,能够有效影响并协同产品、算法、营销、行业运营、商业化等多方团队,推动复杂项目高质量落地,并对最终业务结果负责; 5、具备较强的学习能力、创新意识及不确定性管理能力,能够快速理解新市场和新业务,验证关键假设,并推动有效策略沉淀为可复制、可规模化的业务机制; 6、具备国际化业务视角、国际市场经验或跨区域协作经验者优先,能够适应快速变化的业务环境,并接受一定频次的国际出差需求。

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