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Open nowPosted 149 days ago

广告素材策略运营-TikTok Shop

ByteDance19,210 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now广告素材策略运营-TikTok ShopByteDance · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 149 days ago

ByteDance median: 2 days open

The posting

1、负责TikTok Shop站外付费广告（Meta、Google、TikTok等）的创意策略规划、素材方向制定与优化迭代，服务全球电商业务增长目标； 2、与优化师团队紧密协作，围绕Meta、Google等渠道推进广告素材测试、复盘与持续优化； 3、协同代理商，推动素材从需求定义、脚本策划到上线交付的全流程落地； 4、基于投放表现与归因数据，分析素材效果，提炼高效创意元素与可复用的方法论； 5、持续关注行业趋势、产品案例与广告内容变化，推动素材体系与创意质量持续升级。

1、本科及以上学历，市场营销、广告、传媒、电子商务等相关专业优先； 2、3年以上广告素材策略运营工作经验，具备广告创意策划、素材优化或效果广告相关经验，有电商或增长团队经验优先； 3、熟悉Meta、Google等主流广告平台的创意逻辑与优化方法； 4、对广告内容和素材表现敏感，能够从文案、脚本、画面、卖点、结构等维度拆解效果差异； 5、具备良好的数据分析能力，能够结合投放指标进行复盘与优化判断； 6、具备良好的跨团队沟通与项目推进能力，结果导向。

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