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Open nowPosted 98 days ago

电商直播增长策略运营-TikTok Shop

ByteDance19,207 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now电商直播增长策略运营-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 98 days ago

ByteDance median: 2 days open

The posting

1、负责TikTok Shop直播增长方向的策略运营工作,围绕直播开播供给增长、直播内容质量提升、直播场转化优化、重点类目直播渗透等方向,独立完成专项分析、策略设计、项目推进与效果复盘; 2、深入理解商家自播与达人直播的经营全链路,通过数据分析、用户调研、商家/达人访谈、产品研究等方式形成洞察,识别直播在流量承接、货盘组织、直播间运营、转化履约等环节的关键断点,推动运营策略与产品机制持续优化; 3、分类目沉淀直播经营方法论,明确不同类目在直播策划、商品组织、内容表达、直播间承接、转化链路等方面的最佳实践,形成可规模化复制的直播运营框架与工具; 4、协同产品、算法、数据、商家运营、直播运营等团队推动策略从方案到落地,持续追踪业务数据与用户反馈,完成策略评估、复盘迭代与规模化推广; 5、主动探索AI在直播诊断、直播复盘、内容分析、商家教育、运营提效等场景中的应用,提升直播策略分析与业务执行的效率和质量。

1、3年以上电商运营工作经验,有直播电商、内容电商、跨境电商、商家运营经验优先; 2、具备较强的数据分析能力和业务抽象能力,能够从复杂数据和业务现象中识别核心问题,独立完成专项分析、策略设计、效果评估和复盘迭代; 3、具备较强的协作推动能力,能够在没有直接汇报关系的情况下推动产品、算法、数据、运营等多方团队达成共识并落地项目,拿到实际业务结果; 4、具备良好的直播经营视角,理解商家/达人在开播准备、货盘组织、直播间承接、流量转化等环节的实际诉求和执行难点; 5、对AI工具在业务场景中的应用有较强兴趣和主动探索意识;英语可作为工作语言,能够独立对接国际团队,适应跨文化、跨时区协作环境。

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